From Branding to Business Development
How to enhance the stature of their successful but under-the-radar construction law practice
The Background:
A boutique Washington, D.C. litigation firm repeatedly wins bet-the-company cases, and is known locally for its work as litigators, but needs to create national awareness specific to its construction practice.
The Strategic Legal Reputation Management Opportunity:
Position the firm co-president as a thought leader through a mixture of bylined article placements, commentary opportunities and speaking engagements.
A More Effective Solution to a Legal Marketing Problem:
Find only those public reputation opportunities that will strategically position the construction law practice to obtain greater visibility both nationally and locally, to create greater name recognition and enhance the practice’s reputation.
Exceptional Public Reputation Management Results:
Within only the first months of service, Jaffe PR’s efforts resulted in five strategically placed bylined articles – three in the firm’s primary national trade publication target: Engineering News Record, the first time the firm had ever earned exposure in that publication. Two more bylined articles were placed in the Washington Business Journal, the firm’s primary local publication target, and an outlet to which they had very limited exposure prior to their relationship with Jaffe. Due to this new visibility, the construction practice’s group leader has since become a regular source for construction law commentary and is a frequent speaker at targeted industry events. See what Mr. Lifschitz has to say about their enhanced public reputation: PRessPlay here.