Case Studies
Bringing Hard-Won Recognition to a New Location
The Background:
The co-chair of the labor and employment group for an AmLaw 100 firm recently moved within the firm to California from Texas to be closer to the West Coast clients that she had served for years from Texas. While she was Chambers-ranked in Texas and well known by the general public there due to a legal segment that she anchored at a local television station, she was unknown in California. It was somewhat frustrating to her and her firm because the legal teams she was leading in the Americans with Disabilities Act area were creating new ADA law both in California and nationwide and it seemed as if her participation was being marginalized.
A More Effective Solution to a Legal Marketing Problem:
To address the need for greater visibility, we wrote submissions on her behalf to the Los Angeles Daily Journal and other national publications detailing the increasing impact she was having on ADA law in California and throughout the nation.
Exceptional Public Reputation Management Results:
We eventually struck gold on behalf of our client when she was selected to the “Top Labor & Employment Lawyers” list in California. And proving it was not a fluke, we repeated the honor on her behalf the following year, illustrating to all that she “had arrived” on the legal scene in California and was here to stay.