Building on a Solid Reputation with an IP Law Blog

The Background:

A US-based IP law firm working internationally, well known for its patent prosecution work, is focused on growing its IP litigation practice, and is interested in having an IP law firm blog but unsure how to develop or position it in a Web 2.0 environment, or how to integrate it into its Web site and overall marketing.

The Strategic Legal Reputation Management Opportunity:

Create an engaging Intellectual Property industry blog about a niche area of intellectual property litigation, a first of its kind - a new channel to show and share the firm’s expertise and help it move up the public reputation curve in this area.

A More Effective Solution to a Legal Marketing Problem:

Combining Jaffe PR’s legal marketplace understanding with historical knowledge about the firm from 15 years of working together, as well as our comprehensive capabilities in Web 2.0 site development, Jaffe PR rapidly designed, positioned and publicized a strong special-interest blog for the client, but didn’t stop there. Integrating SEO tactics and Web analytics, Jaffe PR managed and tracked the blog’s readership and effectiveness, including tying in Webinars for high-interest/high-value audiences we identified, to further maximize the client’s ROI.

Exceptional Public Reputation Management Results:

Through its new IP law firm blog, and Jaffe PR’s ongoing support and strategic marketing recommendations, the client has been achieving measurable enhanced awareness of and interest in its IP litigation insights and abilities.

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