Case Studies
Commenting on a Topical Case to Draw Attention to Expertise
The Background:
An attorney with a national AmLaw 200 firm known for its litigation practice, wanted to promote that he had just moved to the firm from a major international firm. He had a strong practice in antitrust, particularly serving the insurance and reinsurance industry. He wished to raise his profile by commenting on a recent case called Global Re that had significant implications for reinsurers.
A More Effective Solution to a Legal Marketing Problem:
The attorney had written a draft article on the case, which we reviewed and used as the basis for a pitch. We contacted leading insurance trade publications as well as legal trades read by in-house legal counsel at insurance companies.
Exceptional Public Reputation Management Results:
We arranged for him to publish an article with Mealey's Litigation Report: Reinsurance and the article was well received by the industry, drawing attention to his expertise as well as his standing at his new firm.