Case Studies
Connecting With Alumni to Build Awareness
The Background:
An antitrust attorney at an AmLaw 100 firm was well known in Washington, D.C., but wanted to grow his business outside of the D.C. area.
A More Effective Solution to a Legal Marketing Problem:
After considering various promotional options in the competitive D.C. market, we decided to position the attorney for a feature article in his law school alumni publication.
Exceptional Public Reputation Management Results:
We secured interest from the publication in featuring the attorney for a front-page article that was distributed to its alumni network, building awareness of the attorney’s practice that extended far beyond the D.C. area.