Creating Market Awareness through Law Firm Rankings
How to stand out in the over-saturated, ultra-competitive New York and National legal markets
The Background:
Pryor Cashman LLP (www.pryorcashman.com) is a full-service law firm with over 120 attorneys in its main office at 7 Times Square in New York City. With broad and sophisticated transactional and litigation practices, Pryor Cashman provides a wide range of services to meet the varying legal needs of businesses and individuals.
The firm regularly goes head to head with the larger, general practice mega firms and has added Jaffe’s RankingsForLawyers service to highlight the firm, individual attorneys and practice areas, and to garner attention from the local NYC and national media.
The Strategic Legal Reputation Management Opportunity:
At a time when firms of all sizes are cutting deeply, Pryor Cashman makes a commitment to increase brand-awareness. By using Jaffe to compliment their marketing strategy they hope to set themselves apart from their competition. The message: Pryor Cashman is not only surviving in this soft economy, it is thriving. The firm had a compelling story to tell and needed a PR voice to position its brand.
A More Effective Solution to a Legal Marketing Problem:
Combining Jaffe’s PR and lawyer ratings expertise, a Jaffe specialist began interviewing key contacts at the firm, compiling and drafting compelling information and nominating the firm for consideration for the National Law Journal’s Mid-Size Hot List; Crain’s New York Business Best Places to Work; Chambers USA; Best Lawyers; Legal 500; IP Today‘s Top Trademark Firms; PLC's Which Lawyer?; Real Estate Weekly’s Real Estate All Stars; Super Lawyers; and The Hollywood Reporter’s Power Lawyers list, among others.
Exceptional Public Reputation Management Results:
Even in the soft economy, their aggressive strategy paid off. Name recognition has increased in all of its practice areas; the client roster has expanded; the number of matters being handled for existing clients has been steady; and lateral recruiting has become easier.
On a specific note, not only was Pryor Cashman named to the law firm rankings mentioned above, it was also included in the National Law Journal’s Mid-Size Hot List - earning national recognition as one of the “go-to” firms. Ongoing PR support and strategic marketing efforts secured additional coverage with a feature story in the New York Law Journal and a bylined article from the managing partner detailing what makes this mid-size firm so successful. For more information on Pryor Cashman’s successes, please visit: