Empowering a Marketing Director to Give Web 2.0 Advice to a Skeptical Group
Introduce several Web 2.0 concepts to the firm’s partners
The Background:
A regional midwest-based law firm wants to introduce the new Web 2.0 concepts to the firm’s attorneys, to increase awareness of the available tools and to seek participation from the attorneys, but faces a lack of knowledge and enthusiasm from some partners
The Strategic Legal Reputation Management Opportunity:
Support the firm’s marketing department with Web 2.0 strategy and information.
A More Effective Solution to a Legal Marketing Problem:
Jaffe PR partners with the Marketing Director to position her to lead the firm in its Web 2.0 strategy. The presentation is educational and motivating, simplifying the concepts and showing a return on the time investment.
Exceptional Public Reputation Management Results:
The Marketing Director successfully translated Web 2.0 to the partners, and simultaneously became known as the informed internal source on these new concepts. Jaffe PR reinforced its team approach and helped the Marketing Director increase her visibility and position within her own firm. Several firm attorneys have since become engaged on behalf of the firm in social networking portals, thus expanding the firm’s visibility among key online audiences.