Finding the Right Time to Publicize Litigation
How to maximize litigation wins on the national stage
The Background:
A Chicago-based law firm with a national clientele, interested in publicizing noteworthy litigation wins to position the firm as much more than “local” and run-of–the-mill. The firm recognizes that one recent litigation story in particular provides a launching pad to do this, but is unsure how to time and orchestrate such an effort.
The Strategic Legal Reputation Management Opportunity:
A powerhouse litigator with the firm has represented a major international toy company in a dispute with a global, goliath Internet retailer for the past several years. The firm anticipates an award or settlement of significance, which finally opens the door to limited opportunities to speak publicly about the case process and its relevance to the business community.
A More Effective Solution to a Legal Marketing Problem:
Jaffe PR works with the firm to identify a strategy to showcase the skills of the litigator used to finally resolve this case. A national story is realized, for which the litigator is interviewed throughout.
Exceptional Public Reputation Management Results:
The story spreads in other printed and online publications, and is further leveraged on the firm Web site and through client mailings.
The expanding national reputation of the firm and the litigator results in a boost in firm rankings and increased profile opportunities for the litigator.