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Law Firm Gets Word Out Quickly on Prominent New Hire
The Background:
An AmLaw 100 firm scored a prominent new lateral hire who joined from a high-level position in state government to work in its government relations group. This was significant news for the firm, but there was a limited window to leverage it.
The Strategic Legal Reputation Management Opportunity:
Raise the profile of the firm and its government relations group by securing high-profile media mentions of the new lateral through quick, broad distribution of the release to key reporters and editors.
A More Effective Solution to a Legal Marketing Problem:
Use a “Breaking News” issue of the Jaffe Legal News Service to get the release in front of 900 reporters and editors at the main legal trades and other major media outlets that follow law firm news and attorney moves.
Exceptional Public Reputation Management Results:
The story was quickly picked up by many key media outlets, including the Associated Press, Washington Post, National Law Journal/Legal Times, the Blog of Legal Times, and important local daily newspapers, business journals and legal trades. The firm secured broad recognition for the new capabilities added to its government relations group through the hiring of the prominent lateral.
