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Law Firm Uses National Speaking Slot to Build Reputation
the background:
This small, local law firm had achieved success with several risk management clients at the statewide level but wanted to enhance its profile nationally.
The Strategic Legal Reputation Management Opportunity:
Position the firm to risk managers at large companies and organizations around the country.
A More Effective Solution to a Legal Marketing Problem:
Jaffe’s LexSpeak™ specialists researched the appropriate audiences for the firm and provided two shareholders with an opportunity to suggest topics for presentations at an annual conference of the Risk and Insurance Management Society (RIMS). We then developed a panel presentation that included the two shareholders and a client of the firm, a risk manager. RIMS accepted our proposal, and over the next six months we developed the ancillary materials needed to meet various deadlines. We counseled the firm on the business development goals of the speaking engagement, and recommended networking strategies.
Exceptional Public Reputation Management Results:
Doors have been opened for the two shareholders to start conversations with risk managers at larger companies and organizations around the country. The speaking engagement appears on the shareholders’ biographies, positioning them to speak at future conferences.