Case Studies
One Article Can Provide a Ton of PR
The Background:
An antitrust attorney from one of the largest law firms in the Southeast, an AmLaw 200 firm, wanted to be recognized as a go-to authority on the issues presented in a ruling by the U.S. Court of Appeals for the Sixth Circuit in Kentucky Speedway v. NASCAR.
A More Effective Solution to a Legal Marketing Problem:
We met with the attorney to discuss the case and its implications, and drafted a pitch highlighting his perspectives. The case had significant implications for sports organizations bringing lawsuits alleging anti-competitive practices. As a result of the ruling, plaintiffs would be held to a much higher standard in terms of demonstrating market share.
Exceptional Public Reputation Management Results:
The attorney wrote an article on the case for Competition Law360, which is widely read by in-house and outside counsel. And we also secured interest from a reporter covering the sports industry for CNBC. The reporter interviewed our attorney on background and kept in touch with him on other matters.