Case Studies
Our one-stop-shop reputation benefits client firms
The Background:
Clients often wonder how we decide which opportunities to bring to them – though often, as Jaffe PR is known as a one-stop shop for legal media sources, reporters actually bring the opportunities to us, knowing that we will be the only call they need to make! And being known for having valuable sources helps put our clients at the top of the list when we do approach reporters about an upcoming hot topic.
A More Effective Solution to a Legal Marketing Problem:
As a case in point, our publicists were working closely with clients on tracking key patent reform as it made its way through the legislative process recently. Wanting our clients to be quoted in related breaking-news pieces, we pitched these attorneys to the Law 360 IP team ahead of the bill being signed into law. We also made sure the attorneys were prepped and available for reporters.
Exceptional Public Reputation Management Results:
Our clients were quoted in the breaking news stories about patent reform we pitched them for and were also able to send out an email campaign (also created ahead of time) that directed readers back to their firm’s website and further enhanced their position as IP leaders.