Case Studies
Privacy
An attorney working for a wide range of government and private sector clients developed expertise in a very specific niche – the issue of federated identity management – and he wanted to raise his profile as the go-to attorney in the U.S. on this topic.
Privacy policy statements from international governments were pending, including the EU Data Protection Directive, reports from the U.S. Department of Commerce and Federal Trade Commission, and proposed privacy and data security legislation from Congress. Our client wanted to be quoted in reaction to these papers and establish himself as both a thought leader and a resource for media reporting on these papers.
When major global corporations thought of privacy, data breaches, behavioral advertising, and new regulatory regimes to protect the use of consumer and employee information, they often thought of our client, an AmLaw 100 firm. Yet, while the practice was highly ranked in surveys, it was little noticed in the media. This hurt the group when competing for an important source of revenue to law firms – new laterals. And they found themselves devoting substantial effort toward persuading potential clients that they were at the forefront of the most pressing privacy issues.
Our client, an AmLaw 100 firm, wanted to establish itself as a worldwide thought leader and resource on data protection matters by taking thought leadership to a space occupied by few large law firms: the blogosphere. Positioning the blog as a vital influencer for international data protection commissioners, lawmakers, global corporations, academics, news reporters and potential laterals was vital.