Press Release Distribution on a Budget
Contend with a shrinking legal marketing budget while still satisfying requests to widely distribute press releases about the firm
The Background:
The Director of Marketing faced staffing cuts and a reduced budget. Yet, the firm still wanted to send out numerous press releases, as widely as possible. It had accounts with both PRNewswire and BusinessWire, but the services were much too costly for the law firm’s steady stream of releases about attorney speaking engagements, lateral hires, or rankings achievements.
The Strategic Legal Reputation Management Opportunity:
Provide the firm with an alternative and a solution for distributing press releases that reach more than just a wide range of media outlets – those specifically interested in law firm news.
A More Effective Solution to a Legal Marketing Problem:
Demonstrate that the Jaffe Legal News Service (JLNS) is an effective way to send out a law firm’s press releases, at no charge. The marketing director adds jlns@jlns.com to the firm’s media list, and the releases automatically are included in the JLNS newsfeed.
Exceptional Public Reputation Management Results:
The marketing director is now a regular contributor to the JLNS. Her law firm’s press releases receive wide distribution to a media audience of more than 900 interested reporters and editors, get picked up by Google News, and support her marketing efforts at no additional cost.