Reputation Recovery: Moving Negative Google Results Away
A reputation-damaging article consistently shows up in the top Google search listings for the search term of the firm’s name
The Background:
A highly reputable and nationally-renowned personal injury law firm needs to “remove” negative press that is appearing in the 10 top Google search results on the firm’s name.
The Strategic Legal Reputation Management Opportunity:
Since “removing” potentially damaging Google listings is not possible, Jaffe PR’s SEO Strategist creates an Online Reputation Management Strategy for immediate implementation. Tactics will systematically generate ongoing positive Web content to overpower the negative content, which will force the negative listing into a less prominent position.
A More Effective Solution to a Legal Marketing Problem:
The Jaffe PR SEO Strategist understands the reputation building and reputation recovery challenges facing law firms in the Web 2.0 world. Each customized online reputation management strategy is infused with extensive law firm PR and online public relations expertise that increases and improves the client’s digital footprint.
Exceptional Public Reputation Management Results:
In less than six weeks, the Jaffe PR online reputation management intervention improves the positive search listings for the firm, diffuses the impact of the negative Google listing, and even produces “bonus” SEO improvements:
- Two online press releases created by Jaffe PR reach top 10 listings in a Google search for the firm - within days of their distribution.
- The negative press originally found in the top Google search results loses its top 10 status.
- The firm’s Web site shows significant increase of new inbound links -- from 50 to 2,330-- which strengthens the Search Engine Optimization efforts.