Case Studies
Showcasing Expertise Through the Lens of a High-Profile Sport
The Background:
An antitrust attorney wanted to be recognized as a go-to authority on the antitrust issues related to the recent NFL lockout.
A More Effective Solution to a Legal Marketing Problem:
We met with the attorney to discuss the matter and its implications, and drafted a pitch highlighting his perspectives and positioning him as a source.
Exceptional Public Reputation Management Results:
As a result, the attorney was interviewed by Yahoo! Sports, resulting in a 30-minute podcast and WCCO-AM, the CBS radio affiliate in Minneapolis. We arranged interviews with Bloomberg News and The Washington Post focusing on how the NFL antitrust suit impacts the NBA and both resulted in articles quoting the attorney. We also secured two opportunities to speak with Associated Press reporters that helped him solidify has status as a go-to for future stories.