Using Rankings to Support Business Development

The Background:

A midwest-based national law firm knows that the business and legal industries pay attention to the rankings of lawyers, potentially using them as part of a decision to purchase legal services.  The firm wants to increase its name recognition and the visibility of its attorneys’ achievements.

The Strategic Legal Reputation Management Opportunity:

Develop a rankings management process that enables the firm to submit compelling nominations that demonstrate the attorneys’ accomplishments and stand out among competing submissions.

A More Effective Solution to a Legal Marketing Problem:

Jaffe PR has unique insight into the nomination and submission processes, as well as the organizational experience to manage the firm’s rankings process. Jaffe PR’s RankingsForLawyers specialists work with the firm to capture information necessary for meaningful and persuasive nominations…all with the goal of significantly increasing the name recognition and visibility in the firm’s key markets.

Exceptional Public Reputation Management Results:

In an 18-month timeframe, the firm has earned rankings in business and legal publications including the National Law Journal's "Winning" feature and the "Midsize Hot List," profiles in Law360.com, selections as "Attorneys of the Year," included in various local "40 Under 40," "Up and Coming" and "Unsung Heroes" lists and profiled in SuperLawyers issues, with more rankings pending.

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