Law Firm Policy Documents
We believe that blogging can be an important business development tool. It is a powerful
social media marketing tool that, when applied strategically, will enhance your firm's overall
search engine optimization, driving business to your website and ultimately to your attorneys.
Today, social media encompasses a broad sweep of online activities, all of which are trackable
and traceable. We believe that social media can drive business and support your professional
When a crisis strikes, your law firm's reputation – potentially the lifeblood of your organization
– is at stake. Whether you are faced with layoffs, malpractice, attorney departures or bad
financials, underestimating the potential hard and soft costs associated with a crisis, including
the speed at which it can escalate online, can be devastating.
A law firm’s presence in the media is one of the key factors in determining its public reputation.
When reporters and bloggers interview your attorneys and/or staff, portraying the firm in the
best possible light is not something that can be taken for granted. In light of this, we encourage all firms to adopt a media policy governing contact with the media by staff, associates and partners.