Our Latest Explorations of Social Media


LAWYERS AND LINKEDIN - WHY YOU SHOULD GET ON THE SITE

With all the buzz over social media “darling” networks like Twitter and Facebook, it’s easy to forget the less glossy applications.   LinkedIn is far more prosaic than Facebook and, frankly, a lot less fun than Twitter.  Because of its business focus and broad business user base, LinkedIn should be a part of any marketing strategy, especially for lawyers.  LinkedIn is a good place on which to set your digital footprint.  It can help you grow your network, which in turn enables you to find your next job, get advice, establish thought leadership and build your business....read more of the "LinkedIn for Lawyers" White Paper for success stories and cautions on LinkedIn.


TWITTERING FOR LAWYERS, PART 1

You’ve likely heard the news media all atwitter over Twitter (sorry, we couldn’t help ourselves). The power of the Twitterverse has been known to kill advertising campaigns (Motrin moms), wreak havoc with consumer brands (Domino’s), and provide up-to-the-second insight into breaking news stories (US Airways plane lands on the Hudson)...

It’s not too late, and, from the looks of things, Twitter is just getting started. It is an important conversational tool—whether you’re joining the conversation or just listening in.  Here’s a primer on what you need to know to get Twittering and some ideas on ways lawyers are using it...read more of the "Twittering for Lawyers Part 1" White Paper to get started on Twitter.


TWITTERING FOR LAWYERS, PART 2

As a follow up to the first White Paper we published this one. If you’re a lawyer and wondering what all the fuss is about and whether or not you should join the Twitter conversation, you can be reassured, despite what some critics are saying, that lawyers are using Twitter in productive ways. They’re using the microblogging service for networking and information gathering, as well as for sharing, branding, and marketing. In 140 characters or less, lawyers across the country are tweeting about new court cases, monitoring conversations about their firm’s and their clients’ reputations, following breaking legal news, and even researching deponents...read more of the "Twittering for Lawyers Part 2" White Paper to see how real lawyers are using Twitter.

SOCIAL MEDIA POLICY - WHY YOUR FIRM NEEDS ONE NOW

Being engaged in social networks has enormous value to your firm. Through them, you can establish thought leadership, find new recruits, and provide a more efficient way for potential clients to find you online.You are also able to participate in and monitor discussions about the issues that impact your clients and your firm.

To achieve the above benefits, however, requires participation by members of your firm. This group extends beyond your marketing and public relations representatives or a single spokesperson for your firm, all of whom are already well versed in the strategic and prudent disclosure of information. Best practices can be applied firm-wide  to help achieve your business goals and protect you. For starters, that means understanding both the legal ramifications of online engagement and the fuzzier, but no less important, implications of the use of the virtual microphone or TV station to enhance your firm’s reputation.

The first thing you must do is create a social media policy or modify an existing policy that is free and available for you to borrow.  Read the complete Social Media Policy and adapt it at your firm.

HOW TO WRITE CONTENT THAT GETS HIGH MARKS

It's a typical scenario:  a prospect Googles"bankruptcy attorney in Chicago" and based on the first page of results, chooses a law firm to contact.  If you replace your own firm's facts into that typical search, would your Web site appear on the first page of the Google listings? If not, where does it appear?  The fact is,  68% of “searchers” do not look at search results beyond the first page of listings.  The key to getting onto that first page is optimized content:  Not necessarily more clever prose (although that helps) but content uniquely designed to capture the attention of search engines.  This Jaffe 2.0 White Paper, “How To Write Content That Gets High Marks: Tips on Search Engine Optimization for Lawyers," focuses on some of the "tricks" of optimization.  As you'll see, SEO is yet another communications tool that savvy marketers should understand and use…read more

Author: Jay M. Jaffe




 

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