Welcome Letter from Jay for the March Issue

It used to be said that the more things change, the more they remain the same.  That has changed.  Now it looks as if the more things change the more things will change.  At Jaffe it feels to us as if we're all on a marketing roller coaster and nobody knows when it will come to a stop and have our stomachs catch up to the rest of our bodies.  So while all of this change is going on around us, we thought we would bring you our latest Inbox with some "goodies" to help you make it through your day.  Here's what's "inside".

• The latest from Kathy O'brien about law firm rankings and whether or not they really matter.  We think they do.
• Is being a Twit a good thing?  It wasn't when I was a kid, but today it seems to be in vogue.   Kevin Aschenbrenner will tell you how he Twitters his time away.
• Sue Remley and Joni Van Natter have some thoughts about how to make your web site score, big time.  
• Liz Lindley challenges the e-newsletter to be a 2.0 tool with two-way dialogue.
• In a republished article from the December issue of LJN’s Legal Tech Newsletter, I pull no punches with some pretty strong comments about what this 2.0 stuff is really all about in the grand scheme of things.
• Terry Isner has some words of wisdom about updating your brand and then we have the usual Jaffe Out and About information about our folks and what they're doing.  Enjoy!