Jaffe PR's Marketing Tips for November 12, 2009
Stop Delegating to Your Clients - Avoid this “Polite” Closer
By being overly polite and deferential in business correspondence, you may unwittingly give away your ability to reach out to clients and prospects in a natural way. The culprit is the correspondence closer, “Please feel free to contact me….”
What’s worse is that you have actually delegated something to your clients! Namely, having to reach out to you. This was hardly your intention but using this phrase just added something to your client’s To Do List.
It’s actually far more respectful and polite to take something off your client’s plate. Next time, try closing your correspondence with, “I will follow up with you shortly (or name a specific time frame) to answer any questions you may have….” Then call and keep the lines of communication open.
Another Way to Stay Connected - Links and Archiving Help Clients Bask in Your Knowledge
Article writing is one of the single most effective public relations tools you can use to promote your thought leadership on an issue. Once you’ve posted your articles to your LinkedIn page, send an email with a link to clients and contacts. Place the topic of the article in the Subject line so it’s easy to find when they are scrolling through the myriad emails they receive.
Make sure your clients know that the information will be archived on your LinkedIn page. If you’re feeling especially ambitious, and you’re a prolific writer, you can even provide your clients and contacts with a year-end email containing links to all the great pieces you’ve written throughout the year. It’s yet another way of staying top-of-mind with your clients and prospects.