Jaffe PR's Marketing Tips for October 1, 2009
November 5, 2009
Classic PR Tip
Promote Your In-person Presentation in Advance with LinkedIn
When planning for an in-person presentation, don’t wait until you’ve flown across the country for your event to start networking. Many organizations create LinkedIn Groups well before an event begins, enabling participants to begin conversations and start getting to know each other. As a speaker, use this opportunity to find attendees who are interested in your particular presentation topic and begin engaging them in conversation. Doing so will help you to promote your presentation and improve the turn-out and may also lead to pre-scheduling some meetings while you are at the event, giving you a leg up on your networking efforts.
PR 2.0 Tip
Use the Web to Promote Your Upcoming Speaking Engagements
Once you’ve taken the leap to participate in a Webinar, be sure to use the Web to promote your upcoming engagement. Create a plan for updating your social media network about your presentation. Start by alerting them that you’ve been selected to speak at the event several months out. As the event draws closer, update your attendees on your preparation for the event and perhaps even regarding your travel plans on the day of the event. And even if you think that members of your network won’t be interested, they may have interested contacts with whom they can share details of your upcoming presentation.