Jaffe PR's' Marketing Tips for September 24, 2009

November 5, 2009
Classic PR Tip

Have Something Important to Say? Host a Press Briefing

When you have newsworthy information or an important announcement to share with the media, a press briefing can be an effective way to communicate your message.  An in-person briefing gives you the opportunity to speak to a group of journalists all at once and meet reporters face-to-face.   Unlike a press conference that announces breaking news, a briefing is meant to give an overview of a timely topic with a panel of sources.  Keep in mind that a press briefing should be a half hour to one hour long and at a location that is convenient for your target audience.  Think about what your program will cover and which speakers will create the most impact.  Remember that the press will have limited time, so get to the point right away.  Most importantly, consider what coverage you’d like to see come out of the event and plan your program accordingly.
PR 2.0 Tip

Take Your Press Briefing Virtual

If you are planning a press briefing, consider taking it virtual.  With reporters based all over the world, you can webcast your briefing to reach an even larger audience.  If reporters can’t attend your press briefing in person, a webcast will allow them to see and hear your news at a time and place that is convenient for them.  Then, be sure to post the webcast to your firm’s Web site and to your blog if you have one.  You should also use social media sites like Twitter and Facebook to link to the URL to reach an even larger audience, and update your social media bios with reference to the webcast.  These are great ways to get even more mileage out of your press briefing.

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