Jaffe PR's' Marketing Tips for September 24, 2009

When you have newsworthy information or an important announcement to share with the media, a press briefing can be an effective way to communicate your message.  An in-person briefing gives you the opportunity to speak to a group of journalists all at once and meet reporters face-to-face.   Unlike a press conference that announces breaking news, a briefing is meant to give an overview of a timely topic with a panel of sources.  Keep in mind that a press briefing should be a half hour to one hour long and at a location that is convenient for your target audience.  Think about what your program will cover and which speakers will create the most impact.  Remember that the press will have limited time, so get to the point right away.  Most importantly, consider what coverage you’d like to see come out of the event and plan your program accordingly.