Public Reputation Tip of the Week - January 14, 2010

January 6, 2010
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Don't Just Fly In and Fly Out: Make More of Your Speaking Engagements
Jason Milch

312-846-9647

Speaking at an industry event gives you multiple marketing opportunities.  Please don't just fly in, present, and then fly out.  Mix up your public reputation tactics to get the greatest effect:

  • Ensure that your brand is creatively shown on your presentation, use your firm's logo and color schemes to create consistency and brand recognition
  • Meet trade media in the event's town
  • Record your speech and post as a podcast, with the organization's permission, on your firm's Web site
  • Send a client e-alert noting that you spoke on a trend or industry issue and encourage a conversation with you about the issues
  • Update your biography on your Web site, and on all social networking sites
  • Pitch your speech's topic as a bylined article, and obtain reprints once it's printed for business development use