You killed it at that recent conference. Your speech was the talk of the event. But your job isn't over once you've finished your presentation. There are many ways that you and your firm can continue to take advantage of this opportunity now that it’s over. But how? The best way is to create a follow-up plan prior to attending and implement it immediately following the event.
Here are some ideas on how to maximize your speech, post-event:
- Prior to attending the event, ask the conference organizer what kind of information can be shared with you. Sometimes speakers are given full contact information and allowed a one-time use; other times this information is only available to sponsors. If that’s the case, you and your firm may decide a small sponsorship is worth it.
- If you are able to reach out to attendees prior to the event, have a plan for when you follow up and decide what information you will give them to continue the conversation.
- Network -- as much as you can. Talk to the people who attended your presentation, get business cards, connect with them on LinkedIn. You never know what might lead to new business.
- Draft a brief summary of the event and post it to your LinkedIn profile.
- Use Twitter to reference your presentation and post a link to it.
- Send a summary of the event, with a presentation link to clients that you think might be interested.
- Participate in any post-event activities that the conference has planned and stay in touch with the conference organizer for future engagements.