You just received the call. The firm is facing a crisis, and whether it involves layoffs, an investigation, bad firm financials or group departures, the firm’s Public Reputation is at stake. Everything you need to do to protect that is swirling in your head. But before you do anything, take a step back. Don’t answer your phone or read your e-mail. The most important thing you need to do first is to think about who at the firm needs to know and pull together a team. Together, you can develop a plan. Below are a few tips for getting started:
- Pull Together Essential Personnel – be sure all essential firm staff are briefed and made part of the communications team, including one designated spokesperson.
- Develop a Plan – you will need a comprehensive strategy for managing all communications, both internal and external.
- Synchronize the Messages – make sure your internal communications (written or verbal) have the same messaging as your external communications.
- Stick to the Plan – once you have your detailed communication schedule, stick to it. Don’t allow media inquiries or rumors to change your timing.