At Jaffe PR, we are constantly researching the next trend, offering our analysis of concepts and tactics that impact the legal marketing industry in our law firm marketing white papers.

Even though our Social Media and Social Networking Policies and Procedures is the most sought-after white paper, we have a variety of law firm marketing white papers that cover many of today’s most challenging topics

White Papers

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October 13, 2014
Law firms of all sizes are exposing themselves to a tremendous amount of risk by failing to establish social media policies and offer training, according to a newly released report. The 2014 Managing Partner Social Media Survey – Part 2 found that 41.7 percent of law firms lack a firmwide social media policy, while 53.2 percent fail to provide any social media training to staff or attorneys. ... Read More
September 15, 2014
Law firm managing partners are overwhelmingly embracing social media, specifically the professional social network LinkedIn, according to a newly released report. The 2014 Managing Partner Social Media Survey – Part 1 said that more than 90 percent of managing partners have LinkedIn accounts. However, while 39 percent felt social media is a “new and exciting way to interact with others,” 35.6 percent saw the innovation as a “necessary evil” but that they would “learn to adapt.” ... Read More
January 8, 2014
Do you have a social media policy for your firm? If not, here is one you can use. Today, social media encompasses a broad sweep of online activity, all of which is track-able and traceable. These networks include not only the blogs you write and those to which you comment, but social networks such as Facebook and MySpace; professional networks such as LinkedIn and Legal OnRamp; the live-blogging tool, Twitter; and social bookmarking such as Digg and Delicious. Every day, it seems, new online tools and new advances introduce new opportunities to build your virtual footprint. As a firm, we believe that social media can drive business and support your professional development efforts. We are also aware that social media use will not be used exclusively for business. ... Read More
April 29, 2013
Twitter can be a great tool for law firm PR - but it also has its risks and challenges if its use isn't discussed and clarified. To make sure your firm's use of Twitter does it credit, consider adopting these guidelines as firm guidance. ... Read More
March 1, 2013
This is the “must have” information you should include in your LinkedIn profile, regardless of your anticipated use of LinkedIn or any other social networking site. Partial, dated or missing data not only puts your first impression at risk; it could unfavorably color you as unprofessional, sloppy or unqualified. ... Read More
January 4, 2013
As the legal industry becomes increasingly competitive, legal service providers must expand outside their comfort zones and take a more aggressive—and smarter—approach to marketing. While traditional media relations, websites, advertisements and brochures have become standard components of a firm’s marketing plan, many legal professionals are slow to incorporate one of the most dynamic and cost-effective tools available to them—social media. ... Read More
September 12, 2012
Let’s face it – most attorney bios are incredibly boring. Every aspect of traditional law firm bios, from their format to their phrasing, is mind numbingly similar. General counsel reading these indistinct bios with the intent of checking off experience boxes may appreciate their predictability, but do they help you or your firm get shortlisted for the next big case? Probably not. ... Read More
September 6, 2012
Imagine a violinist playing Beethoven's 5th on a busy street corner. Pedestrians are racing to their destinations, their minds cluttered with lists of things to do, not one of which is to pay any attention to the soloist... ... Read More
March 27, 2012
Jay M. Jaffe recently sat down with a focus group of legal PR and marketing professionals to explore the evolving field of Legal Brand Journalism™. Following the discussion, we decided to put together a commentary on some of the frequently asked questions the group raised. ... Read More