At Jaffe PR, we are constantly researching the next trend, offering our analysis of concepts and tactics that impact the legal marketing industry in our law firm marketing white papers.

Even though our Social Media and Social Networking Policies and Procedures is the most sought-after white paper, we have a variety of law firm marketing white papers that cover many of today’s most challenging topics

White Papers

A REALISTIC LOOK AT LOST OPPORTUNITY COSTS CONNECTED WITH WEBSITE CONTENT WRITING DELAYS
January 17, 2012
The most valuable asset for any business today is its good name: its brand and reputation. This holds just as true for law firms as it does for consumer packaged goods companies or service businesses. Consumers of goods and services turn to the Web to confirm their buying decisions. According to a recent report published jointly by the World Economic Forum and a major U.S. PR firm, three-fifths of CEOs surveyed believe that corporate brand and reputation represents more than 40 percent of a company’s market capitalization. Today, it is more critical than ever for law firms to pay considerable time and attention to maintain or elevate the value and reputation of their brands. This White Paper not only examines the unique marketing situation that results from a merger of law firms, but also relates to any law firm that wishes to be a true competitor in the legal marketplace. The bottom line is that many things measure a law firm’s public reputation, but in most cases, it now begins with Web site content. ... Read More

There’s More Than One Way to Write a Bio – Many More
November 1, 2011
Let’s face it – most attorney bios are incredibly boring. Every aspect of traditional law firm bios, from their format to their phrasing, is mind numbingly similar. General counsel reading these indistinct bios with the intent of checking off experience boxes may appreciate their predictability, but do they help you or your firm get shortlisted for the next big case? Probably not. ... Read More

How to make sure your social media profile sends the right message
October 5, 2011
Just as a professional appearance makes a lasting first impression, your social networking profile makes a lasting first impression as well. ... Read More

Social Media Policy Template
June 14, 2010
Do you have a social media policy for your firm? If not, here is one you can use. Today, social media encompasses a broad sweep of online activity, all of which is track-able and traceable. These networks include not only the blogs you write and those to which you comment, but social networks such as Facebook and MySpace; professional networks such as LinkedIn and Legal OnRamp; the live-blogging tool, Twitter; and social bookmarking such as Digg and Delicious. Every day, it seems, new online tools and new advances introduce new opportunities to build your virtual footprint. As a firm, we believe that social media can drive business and support your professional development efforts. We are also aware that social media use will not be used exclusively for business. ... Read More

BLOGGING FOR LAWYERS: IS IT REALLY WORTH IT?

May 19, 2010
It’s hard to believe that the term “blog” was coined in 1997, and some of the first acknowledged bloggers began sharing their thoughts on what is now recognized as a blog format in 1994. After fifteen years, it may seem as if blogs have reached their saturation point. Doesn’t it feel as if every other lawyer you know has a blog, feels guilty about not having one or is thinking about starting one? Should they? After all, with new, highly specialized, social media sites appearing daily to join Twitter, Facebook and LinkedIn -- seemingly more simple digital avenues on which to share insights -- are blogs still worthwhile? ... Read More

MARKETING LAW FIRM VALUE: ALTERNATIVE FEE ARRANGEMENTS
February 17, 2010
At the heart of our newest White Paper is the idea that law firms have the opportunity to use alternative fee arrangements (“AFAs”) to redefine their value and become more closely aligned with their clients. The starting point for this transformation is a commitment to becoming more versatile. There are various AFA models, suitable to different client risks and objectives. As you consider how to bring an AFA culture to your firm, we hope this paper will be used as a helpful tool. ... Read More

LAWYERS AND LINKEDIN - WHY YOU SHOULD BE ON THE SITE
October 1, 2009
With all the buzz over social media “darling” networks like Twitter and Facebook, it’s easy to forget the less glossy applications. LinkedIn is far more prosaic than Facebook and, frankly, a lot less fun than Twitter. But because of its business focus and broad business user base, LinkedIn should be a part of any marketing strategy, especially for lawyers. ... Read More

TWITTERING FOR LAWYERS - PART 2
July 1, 2009
Recently, Jaffe PR published a White Paper: Twittering For Lawyers, Part I. We hope you found it useful and that you’ve had a chance to join the conversation on Twitter. Even if you’re not conversing on Twitter, perhaps you have set up a Twitter profile and explored the site. You wouldn’t be alone in your curiosity. According to comScore, Twitter had 32 million global unique visitors in April alone and the number of Twitter users grew to 17 million in April, from 541,000 a year earlier. If you’re a lawyer and wondering what all the fuss is about and whether or not you should join the Twitter conversation, you can be reassured, despite what some critics are saying, that lawyers are using Twitter in productive ways. They’re using the microblogging service for networking and information gathering, as well as for sharing, branding, and marketing. In 140 characters or less, lawyers across the country are tweeting about new court cases, monitoring conversations about their firm’s and their clients’ reputations, following breaking legal news, and even researching deponents. ... Read More

HOW TO WRITE CONTENT THAT GETS HIGH MARKS
June 1, 2009
The majority of people who search for a law firm online do not start by going to Google and typing the name of a specific law firm. Instead they might type, “Divorce attorney, Denver,” or “Piscataway personal injury lawyer,” or “lawyer who writes wills”… hmmm, make that “lawyer who writes wills in Des Moines.” If you tried to search for your law firm that way, would your website appear on the first page of the listings on Google? ... Read More

TWITTERING FOR LAWYERS - PART 1
May 1, 2009
You’ve likely heard the news media all atwitter over Twitter (sorry, we couldn’t help ourselves). The power of the Twitterverse has been known to kill advertising campaigns (Motrin moms), wreak havoc with consumer brands (Domino’s), and provide up-to-the-second insight into breaking news stories (US Airways plane lands on the Hudson). Twitter is where it’s at online. Everyone is on Twitter, from President Obama to Shaquille O’Neal, from Lance Armstrong, Britney Spears, Barbara Walters, and Oprah Winfrey to the guy who runs your research library. Over 20 million people are now reported to be using Twitter. With the service growing so fast, it might seem as if it’s too late to jump in, join the conversation, and start moving the needle for your law firm or your personal practice. ... Read More

Subscribe