At Jaffe PR, we are constantly researching the next trend, offering our analysis of concepts and tactics that impact the legal marketing industry in our law firm marketing white papers.

Even though our Social Media and Social Networking Policies and Procedures is the most sought-after white paper, we have a variety of law firm marketing white papers that cover many of today’s most challenging topics

White Papers

How to make sure your social media profile sends the right message
October 5, 2011
Just as a professional appearance makes a lasting first impression, your social networking profile makes a lasting first impression as well. ... Read More

Blogging for lawyers: Is it really worth it?
May 19, 2010
It’s hard to believe that the term “blog” was coined in 1997, and some of the first acknowledged bloggers began sharing their thoughts on what is now recognized as a blog format in 1994. After fifteen years, it may seem as if blogs have reached their saturation point. Doesn’t it feel as if every other lawyer you know has a blog, feels guilty about not having one or is thinking about starting one? Should they? After all, with new, highly specialized, social media sites appearing daily to join Twitter, Facebook and LinkedIn -- seemingly more simple digital avenues on which to share insights -- are blogs still worthwhile? ... Read More

Marketing Law Firm Value: Alternative fee arrangements
February 17, 2010
At the heart of our newest White Paper is the idea that law firms have the opportunity to use alternative fee arrangements (“AFAs”) to redefine their value and become more closely aligned with their clients. The starting point for this transformation is a commitment to becoming more versatile. There are various AFA models, suitable to different client risks and objectives. As you consider how to bring an AFA culture to your firm, we hope this paper will be used as a helpful tool. ... Read More

LAWYERS AND LINKEDIN - WHY YOU SHOULD BE ON THE SITE
October 1, 2009
With all the buzz over social media “darling” networks like Twitter and Facebook, it’s easy to forget the less glossy applications. LinkedIn is far more prosaic than Facebook and, frankly, a lot less fun than Twitter. But because of its business focus and broad business user base, LinkedIn should be a part of any marketing strategy, especially for lawyers. ... Read More

HOW TO WRITE CONTENT THAT GETS HIGH MARKS
June 1, 2009
The majority of people who search for a law firm online do not start by going to Google and typing the name of a specific law firm. Instead they might type, “Divorce attorney, Denver,” or “Piscataway personal injury lawyer,” or “lawyer who writes wills”… hmmm, make that “lawyer who writes wills in Des Moines.” If you tried to search for your law firm that way, would your website appear on the first page of the listings on Google? ... Read More

THE SOCIAL MEDIA PRESS RELEASE
March 18, 2009
For the past ten years or so, issuing a press release has been pretty straightforward. When law firms had newsworthy announcements, they issued a written press release to stand as an official record, and the press used the release as a source for stories. Then, the release was archived on a law firm’s Web site for the rest of the world to see. But all that has changed with the advent of Web 2.0: first, the audience for press releases expanded; citizen journalists and bloggers are now mainstream. Today, a press release properly optimized for discovery by search engines will pop up on Google and Yahoo under “news,” effectively reaching journalists as well as interested clients and consumers. ... Read More

GETTING SOCIAL: WEB 2.0 AND PR 2.0
November 28, 2008
The Web world, and communication in general, is changing faster than we can possibly imagine. Almost everyone who is online is using the Web in ways they couldn’t imagine even months ago. More than ever before, they’re engaged in social media, technology considered a “teenage thing” not that long ago. Forrester Research just released a report, “The Growth Of Social Technology Adoption,” by Groundswell author Josh Bernoff, which shows that the use of social technology mushroomed over the past year. ... Read More

Web 2.0 and PR 2.0—The Way Jaffe Looks At The Present
July 16, 2008
Web 2.0 and PR 2.0 are where we are now. Web 2.0 evolved from the widespread use and acceptance of Web 1.0. While still in its infancy, this next Web generation is growing with hyper-speed leaps and bounds. Web 2.0 is interactive, open to user-generated content and very inexpensive when compared with traditional media. Its tools and technologies are often referred to under the heading of “social media.” Simply put, a Web 2.0 site is launched and users are asked to contribute to (and often to rank) the site’s content. Web 2.0 is all about sharing content—and lawyers and law firms generate a lot of useful content in the course of doing business. It is an ideal medium. ... Read More

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