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News & Events
Jaffe PR, the leading law firm public reputation specialist agency, has promoted Vivian Hood to executive vice president, Client Services. As a public reputation consultant at Jaffe PR with more than 15 years of law firm media relations experience, Hood delivers smart senior-level insights and in-depth knowledge of business and industry media covering the legal industry to law firm clients across the country. “Vivian’s perceptive...Read More
On January 31, the LMA Toronto Chapter is hosting its annual full-day conference to learn how to turn challenge into opportunity and change into competitive advantage. The conference, titled Constant Change: The New Reality, will include breakout sessions led by attorneys and leading PR and marketing professionals. Vivian Hood, Vice President at Jaffe PR, will moderate a panel discussion exploring the myth that any coverage is good coverage and...Read More
This article first appeared in the January 2012 edition of Law Journal Newsletters: Marketing the Law Firm
Most, if not all, law firms have a professional presence online these days, so that is no longer a key differentiator — but what they do with these websites is. Smart firms are moving away from static text-only websites that look just like their competitors’ websites and are rarely, if ever, updated with fresh content. And they’re doing...Read More
Jaffe PR is pleased to announce that Michael Webb, vice president of business development and public reputation services, has been elected president of the Legal Marketing Association’s (LMA) newly formed Texas Chapter. The new Texas Chapter will formally launch in January 2012 and will serve more than 100 members, with city groups in Austin, Dallas, Houston and San Antonio.
“We are excited that, in the Texas Chapter’s inaugural year,...Read More
Wondering how to incorporate your law firm social media strategy with Web 2.0 tactics? And do these tools enhance or replace traditional legal marketing methods such as personal networking, in-person speaking engagements and face-to-face business development meetings? Join Sue Remley at the LMASE lunch and learn in Tampa on November 15 where she’ll be exploring how to do this and more in her presentation titled: “How Do We “Value” Marketing...Read More
Do attorneys or staff at your firm “friend” casual business acquaintances? Word to the wise – bad idea! Check out this eye-opening piece exploring why one should not consider reporters (or other business contacts) “friends” and then turn a critical eye toward your own friend list. You’ll thank us.Read More
With clients demanding more accountability these days, maintaining exceptional relationships is a must. In this piece, Managing the Client-Agent Relationship, hosted on ProfNet, Jaffe PR’s Vivian Hood shares her insight around how to develop trusting long-term relationships with clients. Read More
Jaffe PR’s Monica Smith and Stephanie Kantor Holtzman discuss how social media marketing helped grow a niche practice area at Cole, Schotz, Meisel, Forman & Leonard, P.A. — in particular, its special-needs planning practice. This practice grew in response to an emerging demand to help parents establish sound estate-planning strategies to protect their children with special needs. With blogging and podcasting leading the way, Cole...Read More
LMA Virginias Continuing Marketing Education event next Friday challenges participants to “go beyond what you know.” One offering will be a panel on “Building and Sustaining a Culture of Marketing at Your Firm,” moderated by Jaffe PR’s Sue Remley. The session will consist of law firm partners discussing how they have made marketing an integral part of their firms and its impact on their business objectives. They will share how marketing has...Read More
WASHINGTON (September 21, 2011) – In a presentation that promises to demystify legal rankings, Kathy O’Brien of Jaffe PR, the leading public relations consultancy for law firms and the legal community, is speaking at two Legal Marketing Association (LMA) events that will help marketers cut through the clutter and identify opportunities that truly matter.
The program, “Capturing the Marketing Potential of Legal Rankings,” is scheduled for at 11:...Read More
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