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Attitudes remain split as more than a third consider it a ‘necessary evil’ Law firm managing partners are overwhelmingly embracing social media, specifically the professional social network LinkedIn, according to a newly released report. The 2014 Managing Partner Social Media Survey – Part 1 said that more than 90 percent of managing partners have LinkedIn accounts. However, while 39 percent felt social media is a “new and exciting way to...Read More
On Sept. 16, Kathy O'Brien, Senior Vice President of Public Relations, is moderating a panel discussion at a Houston LMA program titled "Content Marketing - How to Build an Effective Strategy." Sitting on the panel are Lori Potok of The Deal, Stephen Hastings of Baker Botts and Lisa Flynn, Vice President of Marketing and Content Marketing Strategist at Manzama. Read More
Jaffe, the legal industry’s full-service PR and marketing agency, is pleased to announce that the National Law Journal’s 2014 “Best of Chicago” supplement ranks Jaffe in first place in the categories of “Public Relations Firm,” “Crisis Management Firm” and “Legal Marketing & Branding Firm.” The annual survey also recognizes Jaffe as one of the top three agencies in the categories of “Law Firm Website Design,” “Social Media Consultant” and “...Read More
Terry M. Isner, Jaffe's President of Marketing and Business Development, was recently interviewed for an article on small websites vs larger sites and the impact of SEO. The article titled "Can a Small Website Compete With the Big Guys?" is published on American Express Open Forum. To read the article, please click here.Read More
Washington, D.C. – June 30, 2014 – Jaffe is pleased to announce the agency is under the new ownership of Vivian Hood, Terry M. Isner and Melinda Wheeler, who assume the positions as presidents of the 35 year-old award-winning law firm marketing and public relations agency following the acquisition and purchase of Jaffe Associates, Inc. from the estate of Jay M. Jaffe. The new company shall remain named Jaffe Associates (“Jaffe”). The trio has...Read More
Kevin Aschenbrenner, Senior Vice President of Public Relations Services, participated in a Connect Chat hosted by ProfNet on June 10. The discussion provided listeners with a behind-the-scenes look into law firm PR and marketing. You can read a summary of the conversation on the ProfNet Connect website.Read More
Kevin Aschenbrenner, Senior Vice President of Public Relations Services, will be participating in an upcoming Connect Chat hosted by ProfNet on June 10 from 3 p.m. to 4:30 p.m. EDT. The discussion will focus on law firm PR. To participate in the live conversation, follow #connectchat on Twitter or @kevinashenbren.Read More
Terry M. Isner, Managing Director at Jaffe, recently participated in the Managing Partners Forum (MPF) 2014 Leadership Conference. The conference is designed especially for managing partners and leaders of midsize U.S. law firms. Terry, who serves on the faculty of MPF, spoke on a panel titled "What are today's firms doing, and what say the experts?" The panel explored how successful law firms are grappling with the changing...Read More
Vivian Hood, Jaffe’s Managing Director of Client Services, spoke on a panel at the ARIAS-U.S. Spring Conference 2014 titled “How Does Social Media Change Hiring and Arbitral Decisions?” in Miami on May 9, 2014. The panel offered insights about making decisions and the risks and rewards of social networking for insurance and reinsurance abitrators and legal counsel.Read More
With increasing awareness around “big data” and the benefits of employing analytics to develop and execute marketing strategies, it is no surprise that technology vendors are starting to develop software that crunches a variety of statistics in order to spit out metrics that law firm marketers can use to benchmark their success. We see this all the time in the SEO space, where SEO solutions providers will analyze a law firm’s website based on a...Read More