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News & Events
Jaffe PR’s Susan Remley and Mary Long to Present at LMASE Lunch and Learn Programs Later This Summer
WASHINGTON, D.C. (August 25, 2010) - Jaffe PR, the leading public reputation consultancy for law firms and the legal community, is pleased to announce that Susan Remley, Vice President of Business Development and Marketing Consulting, and Mary Long, Lead Writer, will present at upcoming LMASE Lunch and Learn programs. Ms. Remley will speak at the Charlotte City Group program on Wednesday, September 1, 2010 on “Increasing Market ROI: Short-Term...Read More
It doesn’t take much analysis to see that BP’s handling of the oil spill crisis is a disaster in itself. Most litigators have likely watched BP’s CEO Tony Hayward and cringed. Nearly every statement out of his mouth could be used against the company down the road in the innumerable lawsuits facing BP for years to come.
There are many steps that could have and should have been taken to avoid the PR disaster BP created. And, while most litigators...Read More
JAFFE PR’S SUE REMLEY MODERATES LMA-VIRGINIAS PANEL ON LAW FIRM MARKETING WORKPLACE TRENDS
WASHINGTON (July 12, 2010) - Sue Remley, Vice President and Senior Marketing Consultant at Jaffe PR, the leading law firm Public Reputation agency, will serve as moderator for the Legal Marketing Association (LMA) - Virginias chapter’s July Breakfast Program. The panel, entitled “A Senior Marketers Panel Discussion” is on July 13 in Richmond,...Read More
Washington (June 29, 2010) – The dog days of summer don’t need to make a law firm’s marketing program sluggish too. Jaffe PR, the leading law firm Public Reputation management services agency, gives law firms and legal industry organizations a chance to tap into its 4x4 Summer Special: 4 weeks of Public Reputation management services ‘4’ $4,000, with no long term contract. Rev Up Your Summer Law Firm Marketing Campaign ...Read More
It's Never Too Soon to Consider Your Public Reputation
By Michelle Samuels and Shannon K. Stevens
If you have a position as a junior associate, you are undoubtedly learning that it brings daily challenges, new learning opportunities, and occasional frustration as you journey along the learning curve. As a first, second or third-year associate at a New York firm, you are being challenged to learn the law in a practical way, bill a set number of...Read More
Five years ago World Vision, a Christian relief organization that serves nearly 100 million people in 100 different countries, realized that its media coverage wasn’t nearly as big as its humanitarian footprint.“Other NGOs were significantly surpassing us in telling their stories during disasters,” says Steve Panton, executive director of media relations for World Vision U.S. “This wasn’t really news to us,” continues Panton, “because...Read More
Video is increasingly a must-have marketing tool on law firm Web sites. And today, creating videos is easier than ever, with production methods to fit every budget. However you create them, simple 30- to 60-second videos can help engage visitors, bring them into your firm’s environment, and create an instant connection.Here are five ideas for using Web video to get your message to your market.
Promote the firm’s brand. Video can provide Web...Read More
JAFFE PR LAUNCHES NEW LEGAL NEWS SITE FOR LEGAL MARKETERS AND REPORTERS
Jaffe Legal News Service distribution is now 24/7
Washington (May 25, 2010) -- Jaffe PR, the leading law firm Public Reputation services agency, has launched a new, redesigned website for the legal community at www.jlns.com. The new Jaffe Legal News Service (JLNS) remains the go-to location for law firm news, serving 900 reporters, editors and bloggers who have used...Read More
WASHINGTON (May 7, 2010) – Jaffe PR, the leading law firm Public Reputation specialist agency is participating in an ExecSense webinar entitled, “How to Generate iPad-like Buzz for Your New Product Launch” on Tuesday, May 18th at 2:00 PM ET. Jaffe PR Search Engine Optimization (SEO) Specialist, Carole Keller, will share her views and expertise on how companies can create high-impact buzz campaigns. Keller, skilled in Internet Marketing,...Read More
There are dramatic changes occurring in the legal profession. Some changes are the result of economic pressures and others are forced upon lawyers and law firms by the clients they serve. These days, being a lawyer is less about the practice of law and, out of necessity, more about the business of law.At the heart of these changes is a question plaguing managing partners, practice group chairs, CMOs and marketing staff, and every service...Read More
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