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Gorkana, a leader in media intelligence solutions for PR professionals, recently interviewed Jaffe President Vivian Hood for its "Behind the Headlines" column. In the interview, which published on Dec. 15, Vivian talks about assuming ownership of Jaffe, her thoughts on PR and her passion for storytelling...and cookies.   To read the full interview, click here. Read More
The 2014 Best of Legal Times results were released on Nov. 24, and Jaffe ranked as one of the top law firm PR and marketing agencies across four different categories. Jaffe ranked second in the categories of "Public Relations Firm for Law Firms," "Crisis Management Firm" and "Law Firm Website Design." The agency also ranked third in the category of "Legal Marketing and Branding." As the legal industry's full-service PR and marketing agency...Read More
Content Strategist Keith Ecker recently penned an article for LMA Midwest's In the Loop newsletter. The article provides an overview of a recent LMA Midwest panel discussion entitled "CMO-momentum: Marketers Driving Change at the Top of Today's Law Firms." Featured in the article are three prominent law firm CMOs: Elizabeth Byrne, chief marketing and business development officer at Quarles & Brady; Allen Chichester, CMO at Barnes...Read More
Texas Lawyer readers recently chose Jaffe as one of Texas' best public relations firms for the legal community. The ranking is part of the magazine's annual "Texas' Best" survey. According to Texas Lawyer, "businesses that rank as part of the survey are firms that were voted by hundreds of lawyers as the best of the best."  The poll was conducted in July and August of this year and sent via email to lawyers throughout...Read More
Jaffe, the leading legal marketing and PR agency, is pleased to announce that veteran legal marketer Joi Scardo has joined as a Senior Marketing Strategist. Scardo had been a strategic alliance partner with Jaffe since the fall of 2013. “Joi’s deep knowledge of state bar ethics rules is a significant asset for our clients, particularly as rules change and vary among regions. Her strong background as a business development coach and senior...Read More
A law firm content marketing strategy can require a significant time investment, but it doesn't have to. That's what Jaffe's Digital Strategist Melanie Trudeau posits in her article published in the November edition of the ALM newsletter Marketing the Law Firm. Titled "Maximize Your Content Marketing Efforts," Mel's piece details how law firms and legal marketers can incorporate several techniques to get their content marketing efforts...Read More
Competition between law firms is increasing, and the request for proposal (RFP) has grown in importance among purchasers of legal services to become a key tool in the procurement process. Law360 recently wrote about how law firms can gain a competitive edge among their cohort when responding to RFPs in an article titled "5 RFP Secrets Your Firm Needs to Know," which published on Oct. 31. One of the experts interviewed by Law360 was Jaffe's...Read More
Law firms of all sizes are exposing themselves to a tremendous amount of risk by failing to establish social media policies and offer training, according to a newly released report. The 2014 Managing Partner Social Media Survey – Part 2 found that 41.7 percent of law firms lack a firmwide social media policy while 53.2 percent fail to provide any social media training to staff or attorneys. “Lawyers are known for their risk-averse natures; it’s...Read More
Vivian Hood, Jaffe’s President of Public Relations, will moderate a roundtable discussion at the 2014 LMASE Regional Conference in Nashville on October 16, 2014. The roundtable will focus on insights and best practices to help legal marketers manage the rankings process and increase their attorneys’ chances of getting noticed by Best Lawyers, Super Lawyers and Chambers, among other relevant opportunities. Read More
Jaffe is pleased to sponsor the October 16 Metro Philadelphia LMA luncheon on “What Does It Mean to Be a Brand in 2014?” The program will cover a number of trending topics about law firm brands, including how marketing heads at law firms can:  Develop plans that ensure continuity of message Establish benchmarks for brand awareness Evaluate risks and rewards of “self-publishing” Harness the movement toward personal brands...Read More