February 12, 2010 – San Francisco – Jaffe PR, the leading law firm Public Reputation specialist agency, has expanded its West Coast services with the hire of Nick Latham in San Francisco. Latham joins Jaffe PR as Vice President of Public Reputation Services, bringing 30 years of media relations and marketing experience to West Coast professional services firms.
“While Jaffe PR has been serving law firms across the country for more than 30 years, we’ve experienced significant growth over the past year as more law firms are realizing the benefits of strengthening their Public Reputation,” says Liz Lindley, Senior VP, Public Reputation Services. “By adding Nick to our team in San Francisco, we’re able to offer our clients access to another West Coast legal marketing option – who alone has 30 years of experience – in addition to our full range of services.”
Latham comes to Jaffe PR from Ropes & Gray LLP, where he served as regional marketing manager responsible for media relations and marketing not only in San Francisco and Silicon Valley, but also in the firm’s Tokyo and Hong Kong offices. He earned his B.A. in communications from Stanford University, and his M.B.A. in marketing from the University of Washington. A long-time Legal Marketing Association (LMA) member, Latham served as a founding board member and vice president of the Pacific Northwest LMA Chapter in Seattle, and is active in the Los Angeles and San Francisco Bay area LMA chapters.
“Nick’s talent extends far beyond California. His experience with law firms in Tokyo and Hong Kong is meaningful for so many of our clients,” adds Terry Isner, Creative Director of Jaffe PR. “Nick takes a holistic view of a law firm’s marketing needs, as we do at Jaffe PR, and knows how to integrate the many elements of Public Reputation into the marketing mix.”
Previously, Latham was Director of Marketing at the LA-based firm of Mitchell Silberberg & Knupp. Prior to that position, Latham was Regional Marketing Manager for Heller Ehrman LLP and its Seattle, Portland and Anchorage offices. He has extensive television expertise and is an Emmy Award-winning producer/writer for his work with KIRO-TV (CBS) in Seattle. Adept at crisis communications as well, Latham served as the communications director for the Highline School District in Seattle, and was the spokesperson for Premera Blue Cross, the largest insurance company in the Pacific Northwest.
A former high school journalism and English teacher, Nick also holds a second B.A. in language arts education from the University of Washington.
”I have always known of Jaffe PR’s outstanding reputation as an expert resource to law firms,” said Latham. “I am glad to be part of this team, focusing on providing Public Reputation services to law firms up and down the West Coast and in Asia.”
Jaffe PR (www.JaffePR.com) is the leading law firm Public Reputation specialist firm for mid-size and large law firms and legal associations worldwide. Working more effectively to advance clients’ reputations and business goals, Jaffe PR focuses exclusively on the legal field, offering greater proven PR, marketing and legal business expertise led by senior professionals with progressive thinking. Jaffe PR moves law firms up the reputation curve through media relations, business development and branding, Web 2.0 and 3.0 and social networking, based on a 30-plus-year record of niche experience and performance, yielding higher ROIs from image to awareness.
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