WASHINGTON (March 15, 2010) – Jaffe PR, the leading law firm Public Reputation specialist agency, today announced the publication of its highly anticipated RankingsForLawyers™ 2010 Rankings and Publications Report - the only comprehensive report in the industry containing all of the rankings, surveys and lists relevant to the legal community.
"Times are tough. Law firms must take advantage of any competitive edge to showcase their expertise, and placement on a well-read list can keep the firm name top-of-mind,” said Kathy O’Brien, Director of the RankingsForLawyers service. “Our free report gives law firms a head-start in identifying the right lists that will ultimately support their business development and marketing goals. We’ve done all the research and leg work so law firm marketers don’t have to, and we offer our results to the legal community at no charge.”
As the industry continues to right itself, the following rankings trends are emerging for 2010:
- Chambers and Partners will continue as the recognized leader in lawyer and law firm rankings. Although Chambers is known for its lengthy submission process, the publication’s research is thorough and information supplied can be retooled for other rankings and marketing opportunities.
- Even with 950 rankings saturating the market, publications large and small are entering the mix. New this year, US News & World Report and Best Lawyers have teamed up to expand the popular "America's Best" series to include law firms, and Intellectual Asset Management (IAM) has also launched a series of rankings for a variety of IP specialties.
- Understandably, there has been a drop off in “Quality of Life” surveys such as “Best Law Firms” or “Best Places to Work” lists. The much heralded Working Mother “Best Law Firms for Women” ranking will not have a showing in 2010 after a solid three-year run. It plans to return for 2011, however.
In addition to the 2010 free Rankings Report, Jaffe PR is the only agency in the industry offering a one-of-a-kind rankings consulting service. Jaffe’s experienced staff partners with legal marketers and lawyers to provide the information they need to identify credible opportunities, draft nominations and get ranked.
To obtain your free copy of the 2010 Rankings and Publications Report, please visit http://www.jaffepr.com/2010-rankings-and-publications-report
Jaffe PR (www.JaffePR.com) is the leading law firm Public Reputation specialist firm for mid-size and large law firms and legal associations worldwide. Working more effectively to advance clients’ reputations and business goals, Jaffe PR focuses exclusively on the legal field, offering greater proven PR, marketing and legal business expertise led by senior professionals with progressive thinking. Jaffe PR moves law firms up the reputation curve through media relations, business development and branding, Web 2.0 and 3.0 and social networking, based on a 30-plus-year record of niche experience and performance, yielding higher ROIs from image to awareness.
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