WHY DO LEGAL RANKINGS AND SPEAKING ENGAGEMENTS MATTER FOR SMALL LAW FIRM BUSINESS DEVELOPMENT?
RANKINGSFORLAWYERS DIRECTOR KATHY O’BRIEN & LEXSPEAK DIRECTOR SHANNON STEVENS TO SPEAK AT LMA NEW YORK’S SMALL FIRM SPECIAL INTEREST GROUP MEETING
NEW YORK (March 29, 2010) – Jaffe PR, the leading law firm Public Reputation specialist agency, is participating in the Legal Marketing Association (LMA) Metro New York Chapter’s Small Firm Special Interest Group on Thursday, April 1, 2010 at 8:30 a.m. EDT about “The Zen of Legal Rankings and High-Level Speaking Engagements.” Jaffe PR’s resident experts on rankings and speaking engagements, Kathy O’Brien and Shannon Stevens, will share best practices on managing two of the most important pieces of a law firm’s Public Reputation.
“Our recent RFL survey identified more than 950 rankings that are relevant to lawyers, in all sizes of law firms, across various practices,” says Kathy O’Brien, Director of Jaffe PR’s RankingsForLawyers™ service. “How does a law firm sort out what’s credible, what’s worth their time and attention? With an organized, well-researched approach, a firm can decide on the right rankings to aim for, and improve their placement on those rankings.”
“Speaking engagements, like the rankings process, is time-consuming and demands patience and focus, and an ability to identify the right organizations and conferences,” says Shannon Stevens, Director of LexSpeak™, Jaffe PR’s speaker placement service for lawyers. “There’s nothing worse than being asked by a lawyer, ‘Why wasn’t I at this conference?’ – come learn some tips to help you manage the whole process.”
For more information about the event or to register for it, please click here.
Jaffe PR
Jaffe PR (www.JaffePR.com) is the leading law firm Public Reputation specialist firm for mid-size and large law firms and legal associations worldwide. Working more effectively to advance clients’ reputations and business goals, Jaffe PR focuses exclusively on the legal field, offering greater proven PR, marketing and legal business expertise led by senior professionals with progressive thinking. Jaffe PR moves law firms up the reputation curve through media relations, business development and branding, Web 2.0 and social networking, based on a 30-plus-year record of niche experience and performance, yielding higher ROIs from image to awareness.
About Jaffe PR’s RankingsForLawyers & LexSpeak Services
RankingsForLawyers (RFL) continually tracks opportunities in the leading legal and business publications in the top 100 markets in the United States, as well as in Canada and abroad. Jaffe PR provides law firms and legal marketers with customized information based on their individual needs on only those rankings that matter to them. The RFL 2010 Rankings Report is available now at: http://www.jaffepr.com/2010-rankings-and-publications-report.
Using LexSpeak’s proprietary database, Jaffe PR finds speaking engagements that position attorneys in front of prospects, referral sources, and others who can influence purchasing decisions.
The Legal Marketing Association
The Legal Marketing Association (www.legalmarketing.org) is a not-for-profit organization dedicated to serving the needs and maintaining the professional standards of the men and women involved in marketing within the legal profession. The Southeastern Chapter serves members in 10 states: Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee and Texas.
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Contact:
Lisa Altman
laltman@jaffepr.com
301-943-9948