JAFFE PR’S SUE REMLEY MODERATES LMA-VIRGINIAS PANEL ON LAW FIRM MARKETING WORKPLACE TRENDS
WASHINGTON (July 12, 2010) - Sue Remley, Vice President and Senior Marketing Consultant at Jaffe PR, the leading law firm Public Reputation agency, will serve as moderator for the Legal Marketing Association (LMA) - Virginias chapter’s July Breakfast Program. The panel, entitled “A Senior Marketers Panel Discussion” is on July 13 in Richmond, Virginia.
The LMA-Virginias chapter has invited a panel of veteran legal marketing experts to discuss the following topics related to their workplace efforts:
- Are you doing what matters? – What resonates with your clients and partners, and does it make a difference in the firm’s bottom line?
- Communicating your key law firm marketing projects and results – Do not get too busy to communicate the results, as it will build momentum and encourage others.
- Who excels in this career field and why? – Why do some succeed while others, just as talented, fail?
Panelists include:
- Kim Perret, Director of Marketing & Business Development, Hunton & Williams
- Jim Durham, Chief Marketing and Business Development Officer, McGuireWoods LLP
- Kiki Carleton, Senior Business Development Manager, Williams Mullen
- Amy Smith, Marketing Director, ThompsonMcMullan; CMO, XDL Group
With more than 20 years of legal marketing experience, Sue advises lawyers and law firms on strategic business and marketing planning, website development, firm governance, firm profitability, and mergers and dissolutions. In addition, Sue is a founding member and past president of the LMA - Virginias Chapter, and is available for comment on the issues raised in this panel discussion.
The Legal Marketing Association (www.legalmarketing.org) is a not-for-profit organization dedicated to serving the needs and maintaining the professional standards of the men and women involved in marketing within the legal profession.
Jaffe PR is a complete Public Reputation resource, devoted solely to law firms and legal associations. Media relations is at the heart of our work for clients. Around this core are in-house specialists providing reputation consulting, creative services from branding to websites, and search engine optimization. Integrated teams fully support clients in growing and managing their Public Reputations and attracting new business opportunities. Beyond this are other valued resources unique in the industry, including WritersForLawyers™ to provide all forms of content, LexSpeak™ to identify and support speaking engagements, and RankingsForLawyers™ to navigate and capitalize on numerous ranking possibilities.