Our Business Principles

  • Our clients expect the best and so do we.  We constantly seek to hire and train the best public reputation professionals.  Each person at Jaffe PR has been carefully selected; teamwork and trust in the ability of our co-workers to service our clients and our company effectively are cornerstones of our business.  The lines of communication are open and encouraged in all directions, at all levels.  It is in the best interest of everyone to have everyone succeed.
  • Quality of service is the beginning, not the end.  Our clients pay A+ fees for A+ work and they deserve A+ service.  Anything less is a failure.  Quality means exceeding our clients’ and our co-workers' expectations every time.
  • Personal success is attainable—with agreed-upon terms that meet both your needs and the needs of our organization.  We constantly seek new opportunities for professional growth in order to improve the service to our clients, remain on the cutting edge, and ensure satisfaction through personal development.
  • Jaffe PR is a model for an entrepreneurial and “intrapreneurial” company.  We are not afraid of risk or the opportunity to try something new.  In our desire for success, we embrace innovation and creativity everyday—and welcome the opportunity to do so.
  • New business development, from a prospective or an existing client, is not essential for growth…it is essential for survival.  We are aggressive in pursuing selected business opportunities within our niche markets.  Business development is something that everyone at Jaffe PR does and supports.  But, we will not accept new business if we cannot ensure results or if the client is not committed to seeking a new level of success.
  • We will use technology to do our work better, faster, smarter, cheaper and more easily.  Technology builds bridges to our clients and strengthens communication.  A virtual consultancy makes the best sense today and for the immediate tomorrow.  Paper is the enemy.
  • In the end, our reputation is all we really own.  We will give back to our profession every chance we get.  We respect what we do and the way we do it.  There are many others who can do parts of what we do, but not all the things we do and not the way we do them.  Our phone does not ring accidentally.
  • Jaffe PR requires a personal commitment.  A commitment of time.  A commitment of undivided attention.  A commitment to do whatever it takes to “get the job done” in the quality manner we expect.  Anything less is an excuse.  Responsibility is the bottom line.  We take it.
  • We treat our clients’ resources as if they are our own.  Our clients allow us to be in business.      
  • It has got to be fun or we’ll stop doing it.  Helping our clients get serious about their reputations is an exciting professional and business opportunity.  We enjoy it!

 

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