Professionally speaking
Kathy is an award-winning publicist who brings nearly two decades of experience encompassing both corporate and agency work to Jaffe PR. Having been an in-house marketer and a publicist with agencies in New York and Connecticut, she appreciates both sides of the public reputation curve – as the client at the top, and the service provider helping customers get there. Kathy understands PR challenges and helps clients develop realistic and results-oriented solutions by applying agency and in-house expertise to achieving their goals.
Through the years, Kathy has developed an extensive network of media contacts and knows what will play with the press. Her breadth of skill in writing, researching and developing story ideas, combined with her crisis communications skills, makes her a vital asset. Her clients have been covered by the Wall Street Journal, New York Times, Los Angeles Times, BusinessWeek, CNN, ABC, NBC and other major media.
Kathy is also the driving force behind Jaffe PR’s RankingsForLawyers™ service, which helps firms cut through the clutter and determine how to get ranked on the “right” lists. She is an industry pioneer and has become a resident expert on the rankings management process.
In 2013, Kathy was recognized with a Legal Marketing Association “Your Honor Award,” the most prestigious accolade in the legal marketing industry.
Kathy earned her B.A., cum laude, in political science from Providence College, and also attended the Universidad de Salamanca in Salamanca, Spain. She is based in Connecticut.
Personally speaking
Kathy’s extreme energy, enthusiasm, drive and ability to think outside the box enable her to deliver creative PR strategies to our clients. She applies this zest not only in business but also in her personal life, and that is why she is considered among the most talented amateur chefs in the Connecticut neighborhood where she lives with her husband and two sons.
Ever since being introduced as a child to her mother’s legendary cooking, she’s pursued the culinary arts, first as a casual hobby and then as a serious foodie. In many ways, Kathy approaches our clients the same way. Like the best chefs, she maintains a curious, open mind and a huge imagination that spurs innovation. She is a strategic thinker who can blend the most effective ingredients to meet each public reputation challenge. It is this creative mindset that inspires her groundbreaking strategies for promoting client successes or deflecting negative news.
Whether at the dining table or the conference table, Kathy has a keen ability to keep relationships strong and growing.
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