Melanie is an established marketing professional who manages Jaffe PR’s public reputation from e-marketing communications and customer relationship management to website administration and optimization. With expertise in copy writing and editing, she oversees all Jaffe PR content. Melanie is responsible for Jaffe PR’s presence at Legal Marketing Association events and major legal trade shows as well.
Melanie Trudeau
Executive Vice President
Marketing and Digital Services
About Melanie
After working for a year as an independent contractor for Jaffe PR, Melanie easily transitioned into her present role as Marketing Director. She is responsible for the Jaffe PR website, CRM system, e-marketing communications, and participation at LMA events. And she ensures that the high-quality work that is synonymous with the Jaffe PR brand is properly promoted to the public.
Prior to working full time with Jaffe PR, Melanie launched a consulting business in 2004 that initially offered proofreading and editing services. After establishing a solid client base, her business expanded to include writing and creative consulting for website content, printed material and e-newsletters. Her successes came to the attention of Jaffe PR and the firm immediately signed her on as a contract proofreader and editor, providing consultative input on much of the written content produced by Jaffe PR.
Looking for a lifestyle change in the mid 1990s, Melanie moved to the Colorado Rockies with her husband to start a small retail business in a ski resort community. As owner and operator for six years, she managed all aspects of the business from staff management and customer service to inventory control, bookkeeping and advertising. During this time, Melanie ran numerous successful marketing campaigns, honing her promotional skills and her writing ability. And, as a successful entrepreneur in such a dynamic community, she was also able to build a substantial network of contacts spanning various industries.
Her early marketing work focused around strategizing events for a boutique firm in Toronto, Canada. While there, Melanie applied her promotional strengths toward conceptualizing and executing events for clients in packaged goods companies, including Nabisco, KGF and Nintendo. Her exceptional event marketing expertise evolved naturally into a product manager position for an international packaged goods company.
Melanie earned her Bachelor of Arts (honors) degree from Queen's University in Kingston, Ontario, Canada (1992). She is currently based in Eagle Colorado.
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