A former newspaper reporter and editor, Randy brings his journalism experience and knowledge of the media to bear on behalf of law firm clients. He provides law firms with valuable perspective and smart ideas on how to collaborate with media to strategically leverage news, successes, knowledge and insights for positive exposure in the press, and understands how to garner media results that help build practices and grow law firms. Randy’s law firm public reputation management work has encompassed developing strategic story pitches, bylined articles, press releases, website copy and other elements, as well as marketing strategies and tactics that implement a firm’s public reputation plan.
Randy Labuzinski
Vice President
Public Reputation
About Randy
During his communications career, which spans more than 24 years, Randy has delivered high-value media placements for law firm and other service industry clients. He has served as a consultant on diverse public reputation management, marketing, and PR 2.0 strategies and campaigns that achieved tangible results and helped grow clients’ businesses.
In addition to his work for specialty and general practice law firms over the last few years, Randy has more than a decade of experience counseling diverse companies and organizations in a range of other industries. His PR successes – on behalf of financial services, non-profit association management, and consumer goods companies, among others – enhance the skill set he applies to meeting law firms’ complex PR and marketing challenges.
Prior to joining Jaffe PR, Randy was a vice president at Healy & Schulte – a small Chicago public relations and marketing agency. Among his principal clients was one of the nation’s preeminent intellectual property law firms.
Previously Randy served in various account management roles at other public relations agencies in Chicago, including: Manning Selvage & Lee, Publicis Dialog, Selz-Seabolt Communications, and Edelman Public Relations. His clients included the National Association of Independent Business, ABC Radio Networks, Procter & Gamble, Blistex and Sears.
Prior to a stint as communications director of Great Lakes Theater Festival, a nationally renowned regional theater company in Cleveland, Randy worked for eight years at The News-Herald, Ohio’s largest daily suburban newspaper. As a journalist he wrote breaking news, business and features stories, and produced a weekly entertainment-focused magazine. Randy also was a news reporter at the Toledo Blade, a major metro newspaper in Ohio.
Randy earned his Bachelor of Arts in print journalism and Russian studies from the University of Toledo and was the school’s 1987 Outstanding Graduate in Journalism recognized by the Society of Professional Journalists. He is based in Chicago.
Read More:
Printable PDFLegal Marketing Experience
- Seasoned publicist with track record of high-profile placements in local and national business, legal industry, and vertical industry trade publications
- Advisor to general and specialty practice law firms on public reputation issues
- Counsels law firms on marketing strategies
- Cultivates relationships with influential legal and general business industry media