Well recognized as a creative trailblazer in the legal industry, Terry is the rare mix of business strategist and artist. He is never content to follow trends, but always seeks to set them. Terry has been the creative force behind a number of high-profile national campaigns that have pushed the envelope in professional services marketing. Terry is aggressive in providing opportunities for his clients to be the first to launch a cutting-edge tactic or style. He has a unique understanding of law firm strategy, the experience and skill to increase ROI, and the creative vision to provide campaigns that show results. Often he draws inspiration from other markets, removing boundaries and finding innovative approaches to apply creative marketing tactics within the legal industry.
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About Terry
Throughout the years, Terry has developed groundbreaking and award-winning advertising campaigns, websites, and innovative logo and branding identities that have instantly raised brand awareness and positioned firms as leaders within their industries and markets.
Whether firms need a bold new identity, an effective Web 2.0 site, an eye-catching and flexible electronic or printed brochure, innovative advertising, or novel direct mail campaigns, Terry will make it happen. He believes strongly in the power of unique and captivating creative directions that begin by developing effective and custom solutions that reach and resonate with clients' target audience, goals and objectives.
Over nearly 30 years, Terry has become the go-to source for trendsetting and original creative concepts. Terry believes that a significant measure of the value he provides to clients flows from his experience as a law firm insider. He has acquired firsthand an intimate understanding of the challenges faced by law firm marketing professionals, and knows how to help build consensus among important internal audiences.
Terry has served in-house as creative director for Howrey and CMO for Patton Boggs; in both firms creating award-winning campaigns that stepped way outside of the traditional law firm marketing model.
Terry has operated a successful graphic design business, providing solutions to marketing and communications problems for a variety of organizations – in industries ranging from consumer products, to professional services, to associations – including Kellogg’s, the Holocaust Museum, National Geographic, Ernst & Young, and the World Bank.
Terry graduated from Frostburg University in 1985 with a degree in fine arts and graphic design.