Professionally speaking
Well recognized as a creative trailblazer in the legal industry, Terry is the rare mix of business strategist and artist. He is never content to follow trends, but always seeks to set them. Terry has been the creative force behind a number of high-profile national campaigns that have pushed the envelope in professional services marketing. Terry is aggressive in providing opportunities for his clients to be the first to launch a cutting-edge tactic or style. He has a unique understanding of law firm strategy, the experience and skill to increase ROI, and the creative vision to provide campaigns that show results. Often he draws inspiration from other markets, removing boundaries and finding innovative approaches to apply creative marketing tactics within the legal industry. Named by Lawdragon as one of the top 100 legal consultants in the country.
Throughout the years, Terry has developed groundbreaking and award-winning advertising campaigns, websites, and innovative logo and branding identities that have instantly raised brand awareness and positioned firms as leaders within their industries and markets.
Whether firms need a bold new identity, an effective website, an eye-catching and flexible electronic or printed brochure, innovative advertising, or novel direct mail campaigns, Terry will make it happen. He believes strongly in the power of unique and captivating creative campaigns that provide effective and custom solutions that reach and resonate with clients' target audience, goals and objectives.
Over nearly 30 years, Terry has become the go-to source for trendsetting and original creative concepts. Terry believes that a significant measure of the value he provides to clients flows from his experience as a law firm insider. He has acquired firsthand an intimate understanding of the challenges faced by law firm marketing professionals, and knows how to help build consensus among important internal audiences.
Terry has served in-house as creative director for Howrey and CMO for Patton Boggs; in both firms creating award-winning campaigns that stepped way outside of the traditional law firm marketing model.
Terry has operated a successful graphic design business, providing solutions to marketing and communications problems for a variety of organizations – in industries ranging from consumer products, to professional services, to associations – including Kellogg’s, the Holocaust Museum, National Geographic, Ernst & Young, and the World Bank.
Terry graduated from Frostburg University in 1985 with a degree in fine arts and graphic design.
Personally speaking
When he’s not lending his ingenuity to client campaigns as Jaffe PR’s creative director, Terry can often be found at his easel, bringing a different kind of vision to life. Through his years of experience as a painter, he has learned to communicate even the most complex and abstract ideas visually, using his art to inspire minds and produce change. It is this same artistic eye that gives Terry a remarkable perspective on public reputation strategy – one that has repeatedly guided him to true innovation in legal marketing.
Terry has a knack for identifying new tactics to better position our clients and share their stories with the world. He takes inspiration from a diverse range of markets and combines it with his exceptional understanding of law firm strategy to identify truly unexpected ways of delivering ROI. Whether he’s using his keen artistic vision to produce striking graphics or to devise the next creative communications game plan, Terry is an indispensable part of the Jaffe PR team.