Professionally speaking
Zaneta Hubbard is an accomplished PR professional with a decade of experience both as an in-house law firm media relations specialist and as a consultant at two of the world’s largest PR firms. While her record of media placements includes stories in outlets such as The New York Times, USA Today, the United Kingdom’s The Times, “Good Morning America” and the “Today” show, Zaneta’s expertise doesn’t stop at publicity. She is also experienced in strategic planning, crisis communications, and issues management.
Before joining Jaffe PR, Zaneta was a member of the corporate group at Manning Selvage & Lee, a subsidiary of Paris-based Publicis Groupe SA, one of the world’s largest advertising and media services conglomerates. There she developed and managed business-to-business and corporate PR programs for a range of clients. Prior to this, Zaneta was a member of the Crisis, Issues and Public Affairs practice of Edelman, a full-service global PR firm, where she provided counsel and media relations services to regional and national companies experiencing high-profile crises. Before joining the consulting world, Zaneta oversaw media relations for Kilpatrick Stockton, a full-service international law firm.
Zaneta is the resident expert on Jaffe PR’s LexSpeak service, where she positions our clients as industry thought leaders by booking them for targeted, high-profile speaking engagements. Meanwhile, her crisis communications and issues management expertise have guided several prominent firms through their most challenging adversities. Her unique blend of journalism, marketing and PR knowhow empowers her to be a Legal Brand Journalism expert.
Zaneta has won numerous awards for her work, including a National Association of Counties Award of Excellence for speechwriting and the Florida Public Relations Association Award of Merit.
Zaneta is a graduate of the University of Notre Dame, where she double-majored in government and international studies. She also studied at the University of Notre Dame in London, where she concentrated on British politics and history. Zaneta holds a master’s degree in journalism from the Medill School of Journalism at Northwestern University. She is based in Atlanta, Georgia.
Personally speaking
Zaneta has been interested in the news media since she was a child. At a young age, she was fascinated with how each day brought new stories that would inform, enlighten and inspire. As her appetite for journalism fed her growing curiosity, though, she found that articles and newscasts often failed to deliver the depth of detail that she demanded, so she learned how to dig for her own facts and tell stories her own way, embarking on a journey through journalism school, the news industry and the world of law firm public relations.
Zaneta spends much of her free time with her husband and her two young sons. As avid travelers, they’re more than halfway to their goal of exploring all 50 states.