Why I Work at Jaffe

Working for Jaffe allows me to be involved in some of the major, headline-making legal stories of the day.  Whether it’s pitching a white-collar partner with comments on the next Enron-like scandal, or helping a client trumpet a hard-fought win at trial, my job is always interesting.  I get a lot of laughs when I tell people I do PR for lawyers.  You hear all the old jokes.  But, in truth, lawyers are some of the best people to work with.  They are intelligent.  They don’t have a lot of time to waste so they are efficient.  And they do very interesting work.  It’s the work and the great collaboration with my colleagues that keep me here.  Every day is different.

I work at Jaffe because I value the flexibility of a work-at-home schedule.  Being a mom who works in a home office means that classroom involvement, after school activities, illness, or other unexpected demands can be much more easily managed.  My time and work is my own to supervise, which is essential to my enjoyment of working at Jaffe.

Another reason I'm at Jaffe is the nature of the work.  I learn about a variety of issues and topics every day, and enjoy the fact that I don't have to do the same old thing day in and day out.  One morning I'm working on an intellectual property case, in the afternoon I'm pitching a mergers and acquisitions story to business reporters, and later I'm talking to health reporters about new legislation affecting e-health issues.  The next day, it's a completely different set of topics.  The mental stimulation is important to me, and that can definitely be found by working here!

Why do I work at Jaffe?  For me, it’s all about creative freedom.  Here, I work in an environment that inspires and fosters creative energy.  Freed of artificial barriers to innovation, I can push against the boundaries of convention and conceive radical ways for clients to get their messages across.

Though the responsibilities, job titles and organizations for which I have worked have changed during my career, the working environments and cultures have remained mostly the same. Jaffe PR is the exception. The opportunity to work without the distractions and impediments associated with a traditional office setting is both liberating and inspiring. Our virtual working environment offers the ability to fundamentally focus on client work, while using cutting-edge technologies and communication tools that closely mimic those used by most of us every day.

The virtual revolution – particularly in the media – makes the work we do both challenging and rewarding. With the best resources that our industry has to offer at my disposal, I enjoy plying my trade exclusively for legal industry professionals. In turn, legal clients value hard work and recognize the important role that reputation management and marketing can play in maintaining and growing their practices and businesses.

For me, writing is a very solitary exercise that doesn’t lend itself well to the constant distractions one is subjected to in traditional office environments. At Jaffe PR, I can work when the muse strikes and without interruption. I have the flexibility to schedule my day as I see fit, researching ideas in the morning and writing in the afternoon or vice versa, with clear deadlines for my work. And although I’m working from home, I still feel connected to my colleagues, as they are available via iChat at the click of an icon. Self-directed individuals quickly realize that the opportunities at Jaffe PR are limitless. If you like challenging, thought-provoking work, this is the place to be.

I have worked in market research a good part of my life but nowhere have I ever been able to work on the wide variety of interesting projects like I do at Jaffe.  When I combine the type of work that I am doing with the benefits of working in a virtual environment, I have the perfect job for this stage in my life.  Besides, it also gives me a chance to work with my little brother, Jay.

Working at Jaffe enables me to collaborate with talented public relations professionals from across the country in order to best meet client needs.  With the virtual office communication tools that Jaffe has readily embraced, I am able to chat with colleagues across the country as if they were in the cube next to me, and skip the long commute on the New York subway in favor of the convenience and flexibility of my home office.  In addition, Jaffe makes achieving work/life balance a tangible goal.  Today’s PR landscape may call for 24/7 availability, but Jaffe’s virtual environment makes balancing client demands with family, travel or life demands a lot easier.

As an entrepreneur running my own successful PR consultancy, I found the bulk of my time was spent managing administrative and financial tasks  -- and less and less time was spent on doing what I loved best: developing client relationships and implementing PR programs that underscore my clients' business development goals.

At Jaffe, I work with a team of highly talented individuals who are all experts within the field of legal marketing and public relations.  I no longer have to wear dozens of “marketing hats”; instead, I can concentrate on supporting my clients and collaborating with my Jaffe colleagues to provide the best ideas and solutions.

The resources that we share amongst the Jaffe team are unsurpassed in this field.  The legal marketing industry is dynamic and growing, and our group reflects that.  We are constantly implementing ways to better serve our clients and are at the forefront of creating successful Web 2.0 business development opportunities for law firms.  You’d be hard-pressed to find as much internal knowledge and experience anywhere else, and I am so honored to be part of this team.

I have always enjoyed working with smart people. During the past 20 years, the lawyers and other professionals I have had the pleasure of working with have kept me on my toes and in a constant state of learning and pushing boundaries.

At Jaffe PR, I’m surrounded by like-minded individuals who thrive on challenges and consistently seek better, more effective ways to accomplish goals. The collaborative nature of the Jaffe PR business model encourages us to share our expertise and work together to create the best solution for each client.  Prior to joining the firm, I’ve known Jaffe PR professionals as industry thought leaders tasked with keeping the rest of us alerted to the seemingly continuous stream of technological advances in the world of law firm PR. I’m proud to now count myself among their ranks.

Working with professionals located across the United States and Canada, knowing that I have the full support of Jaffe PR’s extensive and well-respected resources, makes me appreciate this dynamic, virtual environment all the more. This is one of few opportunities that I would describe as both professionally and personally gratifying.