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Law Blog | Law Marketing Blog

Looking back and looking ahead: How social media is changing law firm marketing

Authored by: Vivian Hood | May 21, 2013 RSS Feed for this author.
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Happy 10th birthday, LinkedIn! What started as an idea to connect the world’s professionals to make them more productive and successful by leveraging relationships has become a must-have social media tool for business people around the globe. And, thanks to LinkedIn’s ability to connect users, the world has become much smaller… ... Read more

Hard data on PR impact of social media

Authored by: Randy Labuzinski | May 21, 2013 RSS Feed for this author.
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The Pew Research Center’s Annual Report on American Journalism, released a few weeks ago, provides some hard numbers to support much of what we already know about the rapid rise of social media and its impact on PR. ... Read more

The death of journalism has been greatly exaggerated … sort of

Authored by: Keith Ecker | May 14, 2013 RSS Feed for this author.
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What a year it has been for the New Orleans Times-Picayune. One day, the 176-year-old media bedrock of the Mississippi Delta is itself the center of the news cycle after its new owners, Advance Publications, decided to slash the daily print edition to a measly three days a week, making New Orleans the largest city in the country to go without a daily newspaper... ... Read more

Rankings offer opportunities to showcase your firm’s strengths

Authored by: Susan Holmes | May 14, 2013 RSS Feed for this author.
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There is no doubt that managing a law firm’s response to rankings, surveys and directories is the bane of every marketer’s existence. But hidden within the 1000+ rankings that are available to the legal community are a few nuggets of marketing gold... ... Read more

Social media network broadcasting: Not just another sales pitch

Authored by: Jaffe Staff | May 7, 2013 RSS Feed for this author.
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One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Absent the hard sell, “social media network broadcasting” allows for the opportunity to engage with people on a number of levels, from personal interaction to thought leadership. ... Read more

Benefits of blogs and bylined articles

Authored by: Stephanie Holtzman | May 6, 2013 RSS Feed for this author.
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I recently spoke to a new client about the benefit of writing bylined articles. “I just don’t have the time,” one attorney said. “I just don’t think it will reach my target audience,” said another. “I don’t understand how it will benefit the firm,” noted a third.

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Crowdsourcing: how it can help your content marketing strategy

Authored by: Zaneta Hubbard | Apr 30, 2013 RSS Feed for this author.
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In the immediate aftermath of the Boston Marathon bombings, the FBI (atypically) requested help from the public in gathering evidence to find the perpetrators. ... Read more

Intentional business development requires a solid plan

Authored by: Jaffe Staff | Apr 23, 2013 RSS Feed for this author.
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Most attorneys don’t have solid plans for business development. In fact, they would rather not think about such planning, or engage in it at all. Most enjoy the mechanics of practicing law, just not the act of getting the work. Understood. However, the reality of the situation is this: The power is in the purse. ... Read more

If you’re not tweeting, you may be missing out

Authored by: Carlos Arcos | Apr 22, 2013 RSS Feed for this author.
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According to research released earlier this year by the Pew Research Center, 16 percent of online adults in the U.S. say they are using Twitter. As a legal marketer, I can tell you that most law firms understand that Twitter is important for their marketing and business development efforts, but often they really don’t know why. ... Read more

Should law firms pay for expanded listings in rankings?

Authored by: Susan Holmes | Apr 15, 2013 RSS Feed for this author.
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Lately I’ve been asked by firms if they should pay for expanded listings when ranked by publications. An expanded listing provides the opportunity to add to information about the firm and, if the ranking is online, a hyperlink to the firm’s website. The simple answer is that credible rankings will list the attorney or firm without you having to buy anything. ... Read more

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