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#FAIL or #WIN? A millennial reviews the state of legal marketing (Part 2)

In the first part of my two-part series, I talked about why you should target millennials. Now I’m going to talk about what law firms can start doing today to ensure their vitality once the next generation of business leaders takes over.

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6 tips to help woman lawyers carve their own paths

For all the chatter and disheartening stats we read on where professional women in the law rank in the legal services sector, I say “phooey.” Yes, the numbers stink. Yes, there are real barriers, discrimination and disappointing treatment from law firm leadership – but hey, we are women “with a capitol W,” as the phrase goes.

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A Letter from Jaffe Management

Adapt to today’s business challenges

You might be wondering why you are not receiving your usual issue of Newsstand today. You also might be wondering why the “PR” has conspicuously dropped from our name. ... Read more

The good, the bad, the ugly and the future of law firm PR

It is clear that a main theme of the Legal Marketing Association’s 2014 Annual Conference was change—how to anticipate it and how to deal with it when it catches you off-guard. ... Read more

#LMA14 in 3 Words: Time. To. Change.

“I will get by. I will survive.” 
– Jerry Garcia of The Grateful Dead

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Why law firms should target millennials (Part 1)

Lately, a lot of ink is being spilled on the growing tension between the baby boomers and the millennials. ... Read more

Stop the Flack Attack: PR pros always have something to learn

I hate the term “PR flack” that journalists and others often use to refer to public relations professionals, or publicists. It conjures up a visual of the exact opposite of how I view the demeanor and results that my colleagues and I present to our clients. To me, it’s a negative term that implies a lack of ethics, a lack of credibility. ... Read more

Does your law firm need a social media command center?

In just a few short years, law firm social media has gone from something firms banned associates from using, to a day-to-day means of communicating with clients and prospects. Along the way, managing social media has become something of a herculean task with a definite impact on law firm marketing department resources. ... Read more

SXSW: Lessons for legal marketers from today’s trendsetters

The annual South by Southwest (SXSW) festival, which just concluded in Austin, Tex., began as a music festival in 1987 and has evolved into an annual mash-up mecca for start-up founders, techies, social media specialists, trendspotters, cool-kid celebrities (I’m talking to you, Mindy Kaling and Lena Dunham), and some of the most talented creators i ... Read more

Should law firms attend trade shows?

Like so many service providers, Jaffe PR will have a booth at this year’s Legal Marketing Association conference in Orlando, Fla. ... Read more