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Moving the Cheese: How Apple Pay is a lesson for law firms

Apple’s recent unveiling of the new iPhone models and the Apple Watch was big news for sure. But the bigger news, arguably, is the announcement of Apple Pay – a single-touch, highly secure method of providing payment via your mobile device. ... Read more

Conference ROI: How to make your participation worthwhile

As we say goodbye to summer, many of us are looking forward to the delights of fall: crisp weather, beautiful foliage, football and budgets. Wait. What? Okay, so maybe not many of us are actually looking forward to that last one.

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Am I a mindful communicator?

I think 2014 is going to go down as the Year of the Really Awful Summer. Violence, pain, death and outrage seemed to dominate the news. ... Read more

15 strategies to get the most mileage out of law firm content

Two of the most common frustrations I hear from clients involve their struggles to get marketing content from their in-house resources and to have these same resources share content. Everyone is busy, and nobody seems to have the time to contribute to their law firm’s content marketing efforts – a collective pain point shared by other B2B businesses. ... Read more

Whatever, USA: My weekend spent in a Budweiser commercial

If you watched NFL Sunday action, you might have seen a commercial promoting a mysterious marketing campaign from Budweiser called “Whatever, USA.” As advertised, the “King of Beers” was going to descend upon a community and throw the biggest party it had ever seen. And I can tell you from firsthand experience, it did just that.

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Can your law firm brand weather a crisis?

Earlier this year, the entertainment world was abuzz when a video leaked to the media showing Solange Knowles, the sister of megastar Beyoncé, physically attacking Beyoncé’s celebrity husband Jay-Z in an elevator.

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How a genuine apology can avert a law firm crisis

Whoops!  The web is all a-twitter with the gaffe the popular period television program “Downton Abbey” recently made. ... Read more

Why you need to shorten your law firm name

My name was given to me by my parents the day I was born. In social settings, when I meet people for the first time, I introduce myself by my first and last name. It identifies me as a unique individual and sets me apart from others with the same first name. Going forward, I expect people to call me by my first name. It’s simple and easy to remember.

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What legal marketers can learn from Sharknado

The shark is one of the most feared creatures on our planet. To be a shark is to be known as aggressive, powerful and intimidating. We have sharks in our oceans, in our boardrooms, in our courtrooms and now in our skies!

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The silver lining of writing Chambers submissions

We are in the midst of Chambers rankings season. While I doubt any legal marketers are singing “It’s the most wonderful time of the year,” there is a silver lining to this process.

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