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Mad Men, Lawyers and Legal Marketing: Turn your successes into new business (from legalwatercoolerblog.com)

Authored by: Shani Magosky | July 29, 2010
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Thanks to Heather Milligan, blogger extraordinaire of legalwatercoolerblog.com, for this fun and insightful post, reposted with her permission.

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Law Firm Media Relations: Getting the Most out of Your PR Firm Relationship

Authored by: Michelle King | July 25, 2010
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I’ve been a consultant for the majority of my career, and every client is different, which is one of the many things I like about being a consultant. However, one of the main differences often lies in the extent to which my clients take advantage and make the most of my services and expertise.

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A Primer on Attorney Thought Leadership in Legal Marketing

Authored by: Michelle King | July 22, 2010
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While I was meeting with a small law firm recently, one of the attorneys commented that he didn’t like the term “thought leadership” and said it sounded somewhat pretentious and was simply marketing jargon that didn’t mean much. ... Read more

Law Firm SEO: A Writer’s Perspective

Authored by: Kevin Aschenbrenner | July 21, 2010
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OK. Confession time. When I first heard about law firm search engine optimization (SEO) I was dubious. Alright, I was downright hostile.  What could possibly be so important about law firm SEO that would warrant changing the way I write? ... Read more

The Law Firm of the Future

Authored by: Shannon Stevens | July 16, 2010
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Liz, Kathy, Michelle S. and I attended the LMA NY Chapter luncheon yesterday entitled, "The Law Firm of the Future." I have to admit, when I heard this was the topic, it conjured up all sorts of images from "The Jetsons" in my head. That's where my mind generally goes when I hear something is themed to the future. However, this presentation was not about anything technological. ... Read more

Old Spice, New Media, and What Happens When You Take Risks

Authored by: Kevin Aschenbrenner | July 15, 2010
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If you were anywhere online this past Wednesday, you could not possibly have missed the latest evolution in the new Old Spice ad campaign.  What began as a series of cheeky Super Bowl Sunday ads featuring a buff towel-clad man demonstrating the manliness that’s possible for those who use Old Spice suddenly morphed into a social media phenomenon. 

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LAW FIRM COMMUNITY INVOLVEMENT

Authored by: Nick Latham | July 14, 2010
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Law firms don't exist in some parallel universe.  Law firm community involvement demonstrates a commitment to community participation. The model of the large global law firm is just that.... a model. For the model to exist and thrive it has to nurture the community it serves.

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What could used shoes possibly have to do with law firm business development?

Authored by: Shani Magosky | July 12, 2010
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Soles4Souls can teach us a valuable lesson to apply to law firm marketing efforts. ... Read more

Law Firm Names: Lessons From the Y and NPR

Authored by: Michelle King | July 12, 2010
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Have you heard the news? The YMCA is no longer. National Public Radio is gone, too. Now we have “the Y” and “NPR.” The organization formerly known as the Young Men’s Christian Organization is undertaking a major rebranding effort and has chosen to refer to itself by the nickname everyone has used for generations. NPR announced a similar initiative last week.

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LeBron James, Emotional Issues, and Pausing before You Publish

Authored by: Kevin Aschenbrenner | July 9, 2010
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I sympathize with Cleveland Cavaliers owner Dan Gilbert.  He had a really rough night last night.  His star player, after much ballyhoo and anticipation, announced he would be leaving for the sunnier climes of Miami.  And, it must have hurt that one of the reasons he gave is that the Miami Heat supposedly have the best chance of winning the championship next year.

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