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The Ebola Debacle: What can law firms learn from the communication breakdown?

I have never visited West Africa, nor do I know anyone who lives there. I am not a health care worker, either. While I don’t have a direct connection to those infected or killed by Ebola, watching and hearing about the latest developments over the past several months has been heartbreaking and horrifying at the same time. 

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Social Media: Smaller and mid-size firms need to catch up

Earlier this year and in partnership with our friends at Jaffe, The Managing Partner Forum conducted the most comprehensive survey to date of law firm managing partners about social media. More than 120 firm leaders participated, mostly from smaller and mid-size U.S. law firms.

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Moving the Cheese: How Apple Pay is a lesson for law firms

Apple’s recent unveiling of the new iPhone models and the Apple Watch was big news for sure. But the bigger news, arguably, is the announcement of Apple Pay – a single-touch, highly secure method of providing payment via your mobile device. ... Read more

Conference ROI: How to make your participation worthwhile

As we say goodbye to summer, many of us are looking forward to the delights of fall: crisp weather, beautiful foliage, football and budgets. Wait. What? Okay, so maybe not many of us are actually looking forward to that last one.

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Am I a mindful communicator?

I think 2014 is going to go down as the Year of the Really Awful Summer. Violence, pain, death and outrage seemed to dominate the news. ... Read more

15 strategies to get the most mileage out of law firm content

Two of the most common frustrations I hear from clients involve their struggles to get marketing content from their in-house resources and to have these same resources share content. Everyone is busy, and nobody seems to have the time to contribute to their law firm’s content marketing efforts – a collective pain point shared by other B2B businesses. ... Read more

Whatever, USA: My weekend spent in a Budweiser commercial

If you watched NFL Sunday action, you might have seen a commercial promoting a mysterious marketing campaign from Budweiser called “Whatever, USA.” As advertised, the “King of Beers” was going to descend upon a community and throw the biggest party it had ever seen. And I can tell you from firsthand experience, it did just that.

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Can your law firm brand weather a crisis?

Earlier this year, the entertainment world was abuzz when a video leaked to the media showing Solange Knowles, the sister of megastar Beyoncé, physically attacking Beyoncé’s celebrity husband Jay-Z in an elevator.

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How a genuine apology can avert a law firm crisis

Whoops!  The web is all a-twitter with the gaffe the popular period television program “Downton Abbey” recently made. ... Read more

Why you need to shorten your law firm name

My name was given to me by my parents the day I was born. In social settings, when I meet people for the first time, I introduce myself by my first and last name. It identifies me as a unique individual and sets me apart from others with the same first name. Going forward, I expect people to call me by my first name. It’s simple and easy to remember.

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