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Whatever, USA: My weekend spent in a Budweiser commercial

If you watched NFL Sunday action, you might have seen a commercial promoting a mysterious marketing campaign from Budweiser called “Whatever, USA.” As advertised, the “King of Beers” was going to descend upon a community and throw the biggest party it had ever seen. And I can tell you from firsthand experience, it did just that.

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Can your law firm brand weather a crisis?

Earlier this year, the entertainment world was abuzz when a video leaked to the media showing Solange Knowles, the sister of megastar Beyoncé, physically attacking Beyoncé’s celebrity husband Jay-Z in an elevator.

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How a genuine apology can avert a law firm crisis

Whoops!  The web is all a-twitter with the gaffe the popular period television program “Downton Abbey” recently made. ... Read more

Why you need to shorten your law firm name

My name was given to me by my parents the day I was born. In social settings, when I meet people for the first time, I introduce myself by my first and last name. It identifies me as a unique individual and sets me apart from others with the same first name. Going forward, I expect people to call me by my first name. It’s simple and easy to remember.

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What legal marketers can learn from Sharknado

The shark is one of the most feared creatures on our planet. To be a shark is to be known as aggressive, powerful and intimidating. We have sharks in our oceans, in our boardrooms, in our courtrooms and now in our skies!

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The silver lining of writing Chambers submissions

We are in the midst of Chambers rankings season. While I doubt any legal marketers are singing “It’s the most wonderful time of the year,” there is a silver lining to this process.

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Social Skills: 3 social media lessons from the Hobby Lobby decision

Recently, we’ve seen the power of social media to influence the public conversation, this time in the legal arena. Over the past few months, the Supreme Court tackled several hot-button issues, including affirmative action and the separation of church and state, and those on the losing sides harnessed the power of social media to help turn their dissents into trending topics.

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Why your managing partners need to be on social media

How can law firms use social media to attract more clients and further their public reputations? As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s.

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How will Google’s updates affect your law firm digital marketing strategy?

Have you already shifted into the mental summer vacation mode? With kids out of school and warm days ahead, you might be thinking about that upcoming trip to the beach, state park camping vacation or whitewater rafting adventure.

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Are law firms ready for the P2P revolution?

Everyone in business knows what B2B and B2C are, but do they know what P2P is?  P2P means People to People, and it’s the way we need to think to be successful today – and tomorrow – when it comes to law firm brand awareness, brand loyalty, business development and legal marketing.

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