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SEO's Importance Critical

Authored by: Jay Jaffe | March 8, 2010
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It's really a shame that there were so many hucksters in the early days of the Internet selling SEO without really knowing what they were doing. As a result, one of the most powerful public reputation tools that should be in your arsenal today is often overlooked because of negative experiences with folks who should have known better. 

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SEO tactic buries bad news, raises ethical questions

Authored by: Jay Jaffe | March 4, 2010
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A question I am being asked more frequently is “Is there a way to make an unflattering Internet mention of you or your firm disappear?” The answer is technically “no,” as that would be like getting rid of a condo in Ft. Lauderdale. From a practical standpoint, the answer is, you can make the unflattering mention very difficult to find. ... Read more

Social Media Raises Familiar Questions for Law Firms

Authored by: Jay Jaffe | February 4, 2010
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I recently spoke at a state Continuing Legal Education program about how law firms prepare social media policies. At the end of the program, during the traditional question-and-answer period, one hand shot up in the back of the room, and I was immediately transferred back in time with a question that was déjà vu all over again. ... Read more

Law Firm Public Reputation: Legal Marketing Revisited

Authored by: John Reed | January 11, 2010
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Jaffe PR's espousal of "Public Reputation" is not only a statement about the next logical progression in the evolution of public relations, but also a declaration that "Public Reputation management" is the coordinated approach that effectively embodies all aspects of legal marketing. ... Read more

Why did we redefine PR as Public Reputation?

Authored by: Liz Lindley | January 8, 2010
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The death of PR --what does that mean? ... Read more

LAW FIRM PUBLIC RELATIONS R.I.P. b. 1905 - d. 2010

Authored by: Jaffe Staff | January 6, 2010
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January 6, 2010 - As of today, Public Relations, as we know it in the legal marketing industry, is dead. No longer an accurate description of what Jaffe PR does for law firms, we now introduce to the legal profession the more accurate term for our practice: Law Firm Public Reputation. The Birth of Law Firm Public Reputation: Public Reputation encompasses all of the promotional work a law firm needs to do... ... Read more

Jaffe Checks Out New Twitter Tools for Lawyers

Authored by: Jaffe Staff | August 12, 2009
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There are a number of new tools that have been designed specifically for lawyers on Twitter. A few of Jaffe's Tweeps (that’s people on Twitter for those new to the service) dug in to investigate how the tools work and whether they're worth checking out and using. ... Read more

Young Lawyers Are Using Social Media to Gain Authority - and Business

Authored by: Jay Jaffe | June 30, 2009
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Though it may seem as if everything about the way lawyers market themselves today is changing, one thing remains constant - work is still gotten based on authority.

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Don't Rely on Chance Disappearances of Bad PR

Authored by: Jay Jaffe | June 30, 2009
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Anyone in the United States or anywhere else in the world who was alive on Thursday June 25, 2009 and old enough to understand, had to be drawn into the dramatic news events of the day as two pop icons died within hours of each other. The flurry of media activity was almost numbing as they hustled to deliver and interpret every last morsel of news about the passings of Farrah Fawcett and Michael Jackson. ... Read more

Will the Amazon Kindle Save Newspapers?

Authored by: Jay Jaffe | June 12, 2009
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I just purchased a new Amazon-created Kindle electronic reader. I'm optimistic about the possibility of the device - and the e-readers that are expected to follow -- to help keep people reading the news, but will they be able to save the much-beleaguered newspaper?

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