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Law Blog | Law Marketing Blog

What does the future hold for legal PR?

As our panelists for the LMA Toronto annual conference were prepping last week, we got into a discussion of what we think is in store for legal PR in the next three to five years – in particular, the influence social media will play. ... Read more

Technology considerations for strategic legal marketing

As we settle into 2012, I’ve been reflecting on what is in store for legal marketing and PR this year, and how new and existing technologies will affect strategic planning. Here’s what I’m seeing in my crystal ball.

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If your law firm isn’t blogging, what is it doing online?

With the advent of smart phones, tablets and readily accessible wi-fi, a greater number of Americans are spending more time online. Much of that time is devoted to social media. That raises the question of why some law firm marketing strategies don't include social media tools to spread the word about their firms.
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Well Hello Dolly: Has Your Law Firm's Twitter Persona Been Cloned?

Kevin Aschenbrenner writes about a worrisome new form of Twitter spam -- cloned accounts. ... Read more

Resolve to improve your law firm’s videos in 2012

Lots of firms have figured out how valuable video is to their law firm business development efforts and are using video in their bios, blogs, press releases and other materials. ... Read more

We know you don’t want to be first, but do you really want to be last?

Making your firm stand out in a congested Web is an ongoing challenge. What differentiates your attorneys from all the others at firms competing for the same attention? And how do you best share that information? Potential clients can gain a lot by reading a bio and a list of professional accomplishments, but that alone may not be enough to get them to make contact. Enter video. ... Read more

Alternative fee arrangements will not be ignored!

Supply and demand. Although it doesn’t seem like it, the current economy still works this way. But today, it seems to work in reverse – demand and supply. Clients demand a different way to make services fit their budget – and alternative fee arrangements (AFAs) are the result. If your clients haven’t already asked about AFAs, you can be pretty certain they will – soon. ... Read more

A closer look at email marketing

Over the past several months, I have been researching an upgrade to our email marketing platform, which we currently use to share legal PR information with our clients and prospects. In search of a provider that would deliver a text-only version of my email template, I stumbled upon several nifty features that are now widely available on many platforms. ... Read more

Marketing matters more than ever

Some recoil, pull back and even retreat. But others take advantage of a down economy and pounce on the opportunity to be seen and heard.

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Fresh focus for Google

In an effort to refine and deliver the most recent and timely search results, Google has changed its algorithm … again.
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