If your law firm isn’t blogging, what is it doing online?

Authored by: Jaffe Staff | January 10, 2012 RSS Feed for this author.
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With the advent of smart phones, tablets and readily accessible wi-fi, a greater number of Americans are spending more time online. Much of that time is devoted to social media. That raises the question of why some law firm marketing strategies don't include social media tools to spread the word about their firms.
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We know you don’t want to be first, but do you really want to be last?

Authored by: Jaffe Staff | December 13, 2011 RSS Feed for this author.
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Making your firm stand out in a congested Web is an ongoing challenge. What differentiates your attorneys from all the others at firms competing for the same attention? And how do you best share that information? Potential clients can gain a lot by reading a bio and a list of professional accomplishments, but that alone may not be enough to get them to make contact. Enter video. ... Read more

LMA 2012: Telling Y’All About Texas

Authored by: Jaffe Staff | August 23, 2011 RSS Feed for this author.
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LMA 2012With the LMA Conference taking place in Texas this year, our own Texan, Michael Webb, has kindly offered to give potential attendees a previ ... Read more

Law Firm Public Reputation: Legal Marketing Revisited

Authored by: Jaffe Staff | January 11, 2010 RSS Feed for this author.
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Jaffe PR's espousal of "Public Reputation" is not only a statement about the next logical progression in the evolution of public relations, but also a declaration that "Public Reputation management" is the coordinated approach that effectively embodies all aspects of legal marketing. ... Read more

LAW FIRM PUBLIC RELATIONS R.I.P. b. 1905 - d. 2010

Authored by: Jaffe Staff | January 6, 2010 RSS Feed for this author.
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January 6, 2010 - As of today, Public Relations, as we know it in the legal marketing industry, is dead. No longer an accurate description of what Jaffe PR does for law firms, we now introduce to the legal profession the more accurate term for our practice: Law Firm Public Reputation. The Birth of Law Firm Public Reputation: Public Reputation encompasses all of the promotional work a law firm needs to do... ... Read more

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