LAW FIRM PUBLIC RELATIONS R.I.P. b. 1905 - d. 2010

Authored by: Jaffe Staff | January 6, 2010
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January 6, 2010 - As of today, Public Relations, as we know it in the legal marketing industry, is dead. No longer an accurate description of what Jaffe PR does for law firms, we now introduce to the legal profession the more accurate term for our practice: Law Firm Public Reputation. The Birth of Law Firm Public Reputation: Public Reputation encompasses all of the promotional work a law firm needs to do... ... Read more

Jaffe Checks Out New Twitter Tools for Lawyers

Authored by: Jaffe Staff | August 12, 2009
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There are a number of new tools that have been designed specifically for lawyers on Twitter. A few of Jaffe's Tweeps (that’s people on Twitter for those new to the service) dug in to investigate how the tools work and whether they're worth checking out and using. ... Read more

A break from the Web gives fresh perspective on using the 2.0 tools

Authored by: Jaffe Staff | June 5, 2009
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I recently returned from a vacation in a woodsy, rural area, where there was no wifi, no cell phone, and no computer. Over 4 days, I never even put on my reading glasses, as I just wasn't reading anything online.

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Going Virtual

Authored by: Jaffe Staff | April 21, 2009
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Jaffe's Shani Magosky, Liz Lindley, and Susan Remley offer operational and marketing tips for "going virtual" -- an idea that law firms may start taking more seriously, particularly during a down economy. Click here for the article

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Blog Promotion

Authored by: Jaffe Staff | March 13, 2009
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I recently helped a client launch a blog, and it is already becoming a destination site within their industry. While the initial success has been exciting, it is critical that we continue to search for ways to promote the blog. Sites like Technorati and Alltop are part of our promotion plan, as are various 2.0 search engine optimization techniques.

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