Blog Promotion

Authored by: Jaffe Staff | March 13, 2009
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I recently helped a client launch a blog, and it is already becoming a destination site within their industry. While the initial success has been exciting, it is critical that we continue to search for ways to promote the blog. Sites like Technorati and Alltop are part of our promotion plan, as are various 2.0 search engine optimization techniques.

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Gaining Value From the Bailout

Authored by: Jaffe Staff | February 9, 2009
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With the pending stimulus package dominating the daily news, it's important to promote any connection between your client's services and the massive legislation. Numerous practice areas - such as business law, employment, healthcare, bankruptcy, construction and energy – are impacted by the proposed bill.

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How to Break Bad News

Authored by: Jaffe Staff | January 8, 2009
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Whether it's the announcement of a salary freeze, a hold on bonuses, or worse of all, the revelation of layoffs, 2009 will likely present PR professionals with too many opportunities to break unfortunate news. Each time, it's important to take basic steps to do your job professionally, no matter how difficult.

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Bloggers and Breaking News: A Perfect Match

Authored by: Jaffe Staff | November 24, 2008
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One of the first reports of U.S. Attorney General Michael Mukasey's collapse during a late-night speech at a black-tie dinner for the Federalist Society came via a legal blogger.

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Web 2.0 Strategy

Authored by: Jaffe Staff | November 11, 2008
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With so many Web 2.0 tools available, it's not an easy task for a law firm marketer to determine how to best use and implement the tools. We will discuss social media and best practices for using it to add value to your firm's marketing and business development efforts.

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