Jay Jaffe

President & CEO

President and CEO of Jaffe PR for the past 30 years plus, Jay M. Jaffe is widely known in the legal industry as an innovator of legal marketing services and a proponent of the critical importance of a law firm’s Public Reputation. He is a driving force in the profession, pushing the creative and technology envelope every step of the way, and encouraging law firms to take advantage of all of today’s Public Reputation tools. Read my full bio, connect with me on LinkedIn, or follow me on Twitter.

SEO's Importance Critical

Authored by: Jay Jaffe | March 8, 2010
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It's really a shame that there were so many hucksters in the early days of the Internet selling SEO without really knowing what they were doing. As a result, one of the most powerful public reputation tools that should be in your arsenal today is often overlooked because of negative experiences with folks who should have known better. 

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SEO tactic buries bad news, raises ethical questions

Authored by: Jay Jaffe | March 4, 2010
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A question I am being asked more frequently is “Is there a way to make an unflattering Internet mention of you or your firm disappear?” The answer is technically “no,” as that would be like getting rid of a condo in Ft. Lauderdale. From a practical standpoint, the answer is, you can make the unflattering mention very difficult to find. ... Read more

Social Media Raises Familiar Questions for Law Firms

Authored by: Jay Jaffe | February 4, 2010
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I recently spoke at a state Continuing Legal Education program about how law firms prepare social media policies. At the end of the program, during the traditional question-and-answer period, one hand shot up in the back of the room, and I was immediately transferred back in time with a question that was déjà vu all over again. ... Read more

Young Lawyers Are Using Social Media to Gain Authority - and Business

Authored by: Jay Jaffe | June 30, 2009
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Though it may seem as if everything about the way lawyers market themselves today is changing, one thing remains constant - work is still gotten based on authority.

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Don't Rely on Chance Disappearances of Bad PR

Authored by: Jay Jaffe | June 30, 2009
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Anyone in the United States or anywhere else in the world who was alive on Thursday June 25, 2009 and old enough to understand, had to be drawn into the dramatic news events of the day as two pop icons died within hours of each other. The flurry of media activity was almost numbing as they hustled to deliver and interpret every last morsel of news about the passings of Farrah Fawcett and Michael Jackson. ... Read more