Jay Jaffe

President & CEO

President and CEO of Jaffe PR for the past 30 years plus, Jay M. Jaffe is widely known in the legal industry as an innovator of legal marketing services and a proponent of the critical importance of a law firm’s Public Reputation. He is a driving force in the profession, pushing the creative and technology envelope every step of the way, and encouraging law firms to take advantage of all of today’s Public Reputation tools. Read my full bio, connect with me on LinkedIn, or follow me on Twitter.

Will the Amazon Kindle Save Newspapers?

Authored by: Jay Jaffe | June 12, 2009
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I just purchased a new Amazon-created Kindle electronic reader. I'm optimistic about the possibility of the device - and the e-readers that are expected to follow -- to help keep people reading the news, but will they be able to save the much-beleaguered newspaper?

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Quit Fretting About Twitter!

Authored by: Jay Jaffe | June 2, 2009
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So what's the big deal with Twitter? For the past month or so, numerous articles have been written in the legal business and marketing media about how Twitter is only a passing fad, how Twitter is losing users on a daily basis, how Twitter doesn’t work for lawyers, can cause swine flu, be dangerous for your Internet health, and on and on. I find it all so very silly. ... Read more

Earth Day

Authored by: Jay Jaffe | April 21, 2009
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It's Earth Day, and a perfect time to talk about how law firms can be more green. Here's the trend we forecast: law firms going virtual. This is not a new concept for other sectors, particularly those involved in technology, and we predict more and more law firms will use this business model as a way to be more environmentally sound and economically viable.

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WEB 2.0 AND THE RECESSION. LITTLE GUYS CAN FINISH FIRST.

Authored by: Jay Jaffe | December 12, 2008
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WEB 2.0 AND THE RECESSION. HOW LAWYERS FROM ANY SIZE FIRM CAN FINISH FIRST.

AIG. Lehman. Freddie Mac. Citigroup. GM. When giant institutions are falling like bowling pins, begging for bailouts and shedding staff in numbers higher than an eight year old can count, it's not surprising that insecurity is spreading rapidly amongst small businesses as well. ... Read more

Crisis Communications

Authored by: Jay Jaffe | December 10, 2008
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Between the arrest and indictment of Illinois Governor and former prosecutor Rod Blagojevich and the arrest and charges against New York City attorney Marc Dreier of Dreier LLP, this hasn't been a good week for high profile lawyers. Which prompts an key question: when an attorney within your firm is on the wrong side of the law, what should you do as their marketing or PR representative?

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