Michelle Samuels

Vice PresidentPublic Reputation

As an account supervisor in Jaffe PR’s Public Reputation Group, Michelle specializes in raising the visibility of law firms through strategic media relations campaigns. With experience working with law firms of all sizes and specialty areas, Michelle’s customized approach to Public Reputation services has made her an invaluable part of each client’s legal marketing team. Read my full bio.

Legal marketing tips and tricks to help you survive a slow news summer

Authored by: Michelle Samuels | June 15, 2011 RSS Feed for this author.
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I’ll be honest – I definitely can’t see the future. If I could, I would have started gambling long ago. However, I can say with certainty that I do know what reporters will write about and what they will care about covering this summer.

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Hey, Where’s the Competition?

Authored by: Michelle Samuels | January 18, 2011 RSS Feed for this author.
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With the start of a new year, it is always a good idea for attorneys to stop and size up the competition as they develop a marketing strategy for the year ahead. We all know that in the practice of law, lawyers compete – in the courtroom, in negotiations, and with other firms for new business. But who are their real competitors in the realm of legal marketing? ... Read more

Now Where Did I Put My Public Reputation?

Authored by: Michelle Samuels | June 8, 2010 RSS Feed for this author.
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Partners are the pillars of any successful law firm, but that doesn’t mean they are the only ones who should be focused on building their brand. Associates, even first-years, may still be learning the ropes of law firm life, but they are still wholly responsible for marketing and building up their own public reputation.

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What will replace Newsweek?

Authored by: Michelle Samuels | May 12, 2010 RSS Feed for this author.
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I read the news that Newsweek is being sold with a combination of disappointment and acceptance. Yes, while we have witnessed in recent years the sale and closure of many magazines and newspapers, somehow I didn’t think Newsweek would fall to the same sad fate. Its regular arrival at my house on Monday seemed to encapsulate what was on the nation’s collective mind. ... Read more

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