Web 2.0

Well Hello Dolly: Has Your Law Firm's Twitter Persona Been Cloned?

Authored by: Kevin Aschenbrenner | January 3, 2012 RSS Feed for this author.
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Kevin Aschenbrenner writes about a worrisome new form of Twitter spam -- cloned accounts. ... Read more

Like It Or Not, Your Employees Are Brand Ambassadors Online

Authored by: Mary Long | September 20, 2011 RSS Feed for this author.
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How many of your colleagues or employees are mindful of their role as "brand ambassador" of your firm as they move from site to site liking posts and participating in discussions where their identity is quickly linked back to their Facebook or LinkedIn profile - and where they list your firm as their employer? ... Read more

To Be, Or To Have Been? That Is The Question.

Authored by: Michael Webb | August 15, 2011 RSS Feed for this author.
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During a recent social media presentation in San Antonio, Texas I was asked by one of the attorneys in attendance whether or not biographies on social media sites such as LinkedIn should be written using first- or third-person voice. ... Read more

The Social Media Golden Ticket: Google+

Authored by: Mary Long | July 18, 2011 RSS Feed for this author.
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So either you really want a Google+ invitation or you’re sitting there wondering what all of the fuss is about. Whichever scenario fits, this post is for you. ... Read more

Truth, Lies and the Blogosphere: What Law Firms can Learn from the Amina Scandal

Authored by: Kevin Aschenbrenner | June 15, 2011 RSS Feed for this author.
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The blogosphere and Twitterverse were abuzz last week, first with the news that a girl named Amina, a popular blogger living in Damascus, had been kidnapped by a group of men, allegedly for being a lesbian and outspoken democracy advocate. ... Read more

A Letter to Dad About the Importance of LinkedIn

Authored by: Jason Milch | February 7, 2011 RSS Feed for this author.
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A few months ago I had a conversation with my father, an attorney in Buffalo, NY with his own small firm, about how he markets his practice. His answer, somewhat typical of lawyers of his generation, involved word of mouth referrals and face-to-face networking at various legal industry and political events. ... Read more

Law Firm SEO: A Writer’s Perspective

Authored by: Kevin Aschenbrenner | July 21, 2010 RSS Feed for this author.
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OK. Confession time. When I first heard about law firm search engine optimization (SEO) I was dubious. Alright, I was downright hostile.  What could possibly be so important about law firm SEO that would warrant changing the way I write? ... Read more

Old Spice, New Media, and What Happens When You Take Risks

Authored by: Kevin Aschenbrenner | July 15, 2010 RSS Feed for this author.
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If you were anywhere online this past Wednesday, you could not possibly have missed the latest evolution in the new Old Spice ad campaign.  What began as a series of cheeky Super Bowl Sunday ads featuring a buff towel-clad man demonstrating the manliness that’s possible for those who use Old Spice suddenly morphed into a social media phenomenon. 

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Be careful with direct/private messages on social networking sites

Authored by: Kevin Aschenbrenner | July 1, 2010 RSS Feed for this author.
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Remember the early days of email when people were getting used to the concepts of "reply" and "forward"?  Embarrassing situations often resulted when people mistakenly forwarded what should have been a private email to an entire group of people at work.  Or they used "reply all" instead of just "reply" and included everyone on something that should have been to just one person.

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Social Media Raises Familiar Questions for Law Firms

Authored by: Jay Jaffe | February 4, 2010 RSS Feed for this author.
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I recently spoke at a state Continuing Legal Education program about how law firms prepare social media policies. At the end of the program, during the traditional question-and-answer period, one hand shot up in the back of the room, and I was immediately transferred back in time with a question that was déjà vu all over again. ... Read more

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