Web 2.0

Social Media Raises Familiar Questions for Law Firms

Authored by: Jay Jaffe | February 4, 2010
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I recently spoke at a state Continuing Legal Education program about how law firms prepare social media policies. At the end of the program, during the traditional question-and-answer period, one hand shot up in the back of the room, and I was immediately transferred back in time with a question that was déjà vu all over again. ... Read more

Jaffe Checks Out New Twitter Tools for Lawyers

Authored by: Jaffe Staff | August 12, 2009
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There are a number of new tools that have been designed specifically for lawyers on Twitter. A few of Jaffe's Tweeps (that’s people on Twitter for those new to the service) dug in to investigate how the tools work and whether they're worth checking out and using. ... Read more

Young Lawyers Are Using Social Media to Gain Authority - and Business

Authored by: Jay Jaffe | June 30, 2009
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Though it may seem as if everything about the way lawyers market themselves today is changing, one thing remains constant - work is still gotten based on authority.

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A break from the Web gives fresh perspective on using the 2.0 tools

Authored by: Jaffe Staff | June 5, 2009
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I recently returned from a vacation in a woodsy, rural area, where there was no wifi, no cell phone, and no computer. Over 4 days, I never even put on my reading glasses, as I just wasn't reading anything online.

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Quit Fretting About Twitter!

Authored by: Jay Jaffe | June 2, 2009
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So what's the big deal with Twitter? For the past month or so, numerous articles have been written in the legal business and marketing media about how Twitter is only a passing fad, how Twitter is losing users on a daily basis, how Twitter doesn’t work for lawyers, can cause swine flu, be dangerous for your Internet health, and on and on. I find it all so very silly. ... Read more

Blog Promotion

Authored by: Jaffe Staff | March 13, 2009
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I recently helped a client launch a blog, and it is already becoming a destination site within their industry. While the initial success has been exciting, it is critical that we continue to search for ways to promote the blog. Sites like Technorati and Alltop are part of our promotion plan, as are various 2.0 search engine optimization techniques.

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WEB 2.0 AND THE RECESSION. LITTLE GUYS CAN FINISH FIRST.

Authored by: Jay Jaffe | December 12, 2008
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WEB 2.0 AND THE RECESSION. HOW LAWYERS FROM ANY SIZE FIRM CAN FINISH FIRST.

AIG. Lehman. Freddie Mac. Citigroup. GM. When giant institutions are falling like bowling pins, begging for bailouts and shedding staff in numbers higher than an eight year old can count, it's not surprising that insecurity is spreading rapidly amongst small businesses as well. ... Read more

10 Things Lawyers Can Do Today In Web 2.0

Authored by: Jay Jaffe | December 1, 2008
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In this economy, your personal and business networks – and your reputation – are more important than ever. And there is no better, and far more efficient, way to build yours and your firm’s online profile than via the Web. ... Read more

Bloggers and Breaking News: A Perfect Match

Authored by: Jaffe Staff | November 24, 2008
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One of the first reports of U.S. Attorney General Michael Mukasey's collapse during a late-night speech at a black-tie dinner for the Federalist Society came via a legal blogger.

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Social Networking Policy

Authored by: Jay Jaffe | November 18, 2008
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As we move around the country, either virtually or in person, we see growing interest in social networking. Many, if not most, firms are showing a growing interest in sites like Linkedin and Legal OnRamp.

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