Web 2.0

Law Firm SEO: A Writer’s Perspective

Authored by: Kevin Aschenbrenner | July 21, 2010
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OK. Confession time. When I first heard about law firm search engine optimization (SEO) I was dubious. Alright, I was downright hostile.  What could possibly be so important about law firm SEO that would warrant changing the way I write? ... Read more

Old Spice, New Media, and What Happens When You Take Risks

Authored by: Kevin Aschenbrenner | July 15, 2010
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If you were anywhere online this past Wednesday, you could not possibly have missed the latest evolution in the new Old Spice ad campaign.  What began as a series of cheeky Super Bowl Sunday ads featuring a buff towel-clad man demonstrating the manliness that’s possible for those who use Old Spice suddenly morphed into a social media phenomenon. 

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Be careful with direct/private messages on social networking sites

Authored by: Kevin Aschenbrenner | July 1, 2010
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Remember the early days of email when people were getting used to the concepts of "reply" and "forward"?  Embarrassing situations often resulted when people mistakenly forwarded what should have been a private email to an entire group of people at work.  Or they used "reply all" instead of just "reply" and included everyone on something that should have been to just one person.

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Jaffe's Template: Social Media Policy Procedures and Social Network Policy Procedures

Authored by: Liz Lindley | June 11, 2010
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Does Your Firm Need a Social Media Policy? ... Read more

Social Media Raises Familiar Questions for Law Firms

Authored by: Jay Jaffe | February 4, 2010
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I recently spoke at a state Continuing Legal Education program about how law firms prepare social media policies. At the end of the program, during the traditional question-and-answer period, one hand shot up in the back of the room, and I was immediately transferred back in time with a question that was déjà vu all over again. ... Read more

Jaffe Checks Out New Twitter Tools for Lawyers

Authored by: Jaffe Staff | August 12, 2009
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There are a number of new tools that have been designed specifically for lawyers on Twitter. A few of Jaffe's Tweeps (that’s people on Twitter for those new to the service) dug in to investigate how the tools work and whether they're worth checking out and using. ... Read more

Young Lawyers Are Using Social Media to Gain Authority - and Business

Authored by: Jay Jaffe | June 30, 2009
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Though it may seem as if everything about the way lawyers market themselves today is changing, one thing remains constant - work is still gotten based on authority.

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A break from the Web gives fresh perspective on using the 2.0 tools

Authored by: Jaffe Staff | June 5, 2009
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I recently returned from a vacation in a woodsy, rural area, where there was no wifi, no cell phone, and no computer. Over 4 days, I never even put on my reading glasses, as I just wasn't reading anything online.

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Quit Fretting About Twitter!

Authored by: Jay Jaffe | June 2, 2009
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So what's the big deal with Twitter? For the past month or so, numerous articles have been written in the legal business and marketing media about how Twitter is only a passing fad, how Twitter is losing users on a daily basis, how Twitter doesn’t work for lawyers, can cause swine flu, be dangerous for your Internet health, and on and on. I find it all so very silly. ... Read more

Blog Promotion

Authored by: Jaffe Staff | March 13, 2009
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I recently helped a client launch a blog, and it is already becoming a destination site within their industry. While the initial success has been exciting, it is critical that we continue to search for ways to promote the blog. Sites like Technorati and Alltop are part of our promotion plan, as are various 2.0 search engine optimization techniques.

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