Legal PR

Some things never change

Authored by: Jay Jaffe | May 8, 2012 RSS Feed for this author.
Post a Comment

This year’s spring Managing Partner’s Forum, in Atlanta in late April, reminded me of how much things have changed and how much things have stayed the same in the 30-plus years I have been involved with law firm marketing. ... Read more

What’s your story? Telling the tale of your firm

Authored by: Keith Ecker | April 17, 2012 RSS Feed for this author.
Post a Comment

Because of their purely intangible qualities, PR and marketing have a reputation as being akin to voodoo. Your firm contracts an agency that – outside of view – performs its magic and then, suddenly, you have new business knocking on your door. But I’m here to let you in on a little secret. There’s no hocus-pocus involved. ... Read more

RIP Mike Wallace – A major change agent in public relations

Authored by: Jay Jaffe | April 9, 2012 RSS Feed for this author.
Post a Comment

What is that you say? Mike Wallace wasn’t in PR; he was a reporter, a journalist. Mike Wallace, father of reporter Chris Wallace, partner of Buffy on the “Mike and Buffy” talk show from Chicago, and featured reporter on CBS and “60 Minutes,” was always a journalist, yes. ... Read more

Becoming a thought leader with Legal Brand Journalism™

Authored by: Jay Jaffe | March 27, 2012 RSS Feed for this author.
Post a Comment

These days you constantly hear about thought leadership as a way to market yourself or your law firm. But is there any best way to achieve thought leadership? In my mind, the best way to become a thought leader is through Legal Brand Journalism™. ... Read more

PR: It’s all about mutually beneficial relationships, but don’t forget reputations!

Authored by: Vivian Hood | March 6, 2012 RSS Feed for this author.
Post a Comment

It’s settled.   It’s been decided that we finally can explain and define what we do to our parents and non-PR friends.   The Public Relations Society of America (PRSA) began a campaign last fall to develop a definition of PR and has conclud ... Read more

Social Media Success: More than a Numbers Game

Authored by: Kevin Aschenbrenner | September 13, 2011 RSS Feed for this author.
Post a Comment

Eavesdrop on any conversation about social media and I guarantee that you’ll hear lots of what I call “number talk.”

“My Klout score is 67, what’s yours?”

“I just got my 10,000th follower!”

“My last blog post got 100 page views!”
... Read more

New Patent Laws: Will They Hurt or Help?

Authored by: Zaneta Hubbard | July 25, 2011 RSS Feed for this author.
Post a Comment
Congress is ready to pass the first patent reform legislation in 60 years. Officially known as the Leahy-Smith American Invents Act, it switches the United States from a system that awards patents to the first-to-invent to a system that awards the first-to-file. ... Read more

Legal marketing tips and tricks to help you survive a slow news summer

Authored by: Michelle Samuels | June 15, 2011 RSS Feed for this author.
Post a Comment

I’ll be honest – I definitely can’t see the future. If I could, I would have started gambling long ago. However, I can say with certainty that I do know what reporters will write about and what they will care about covering this summer.

... Read more

Pro Bono Work Supports Marketing Efforts

Authored by: Lisa Altman | April 11, 2011 RSS Feed for this author.
Post a Comment

Last month I attended the PRNews Annual Corporate Social Responsibility & Legal PR Awards Luncheon at the National Press Club in Washington, DC where Fortune 500 companies and international organizations were honored for outstanding community outreach programs. ... Read more

Good Things Come to Those Who Write Thank You Notes

Authored by: Nick Latham | March 14, 2011 RSS Feed for this author.
Post a Comment

In this Internet era, the art of handwriting is nearing extinction. Who even uses proper cursive these days? Despite what our Mothers (and Miss Manners) always told us, no one seems to take the time to write thank you notes anymore. When is the last time you sent or received one?  Exactly.

... Read more
Syndicate content

Subscribe