Legal PR

Thanks to Heather Milligan, blogger extraordinaire of legalwatercoolerblog.com, for this fun and insightful post, reposted with her permission.

... Read more

Liz, Kathy, Michelle S. and I attended the LMA NY Chapter luncheon yesterday entitled, "The Law Firm of the Future." I have to admit, when I heard this was the topic, it conjured up all sorts of images from "The Jetsons" in my head. That's where my mind generally goes when I hear something is themed to the future. However, this presentation was not about anything technological. ... Read more

Partners are the pillars of any successful law firm, but that doesn’t mean they are the only ones who should be focused on building their brand. Associates, even first-years, may still be learning the ropes of law firm life, but they are still wholly responsible for marketing and building up their own public reputation.

... Read more

Kathy and I are presenting at this week’s LMANY Small Firm Special Interest Group on the topics of rankings and speaking engagements.  It has me thinking about the differences between the two public reputation tactics.

 

... Read more

A question I am being asked more frequently is “Is there a way to make an unflattering Internet mention of you or your firm disappear?” The answer is technically “no,” as that would be like getting rid of a condo in Ft. Lauderdale. From a practical standpoint, the answer is, you can make the unflattering mention very difficult to find. ... Read more

The death of PR --what does that mean? ... Read more

Jaffe's Shani Magosky, Liz Lindley, and Susan Remley offer operational and marketing tips for "going virtual" -- an idea that law firms may start taking more seriously, particularly during a down economy. Click here for the article

... Read more

With the pending stimulus package dominating the daily news, it's important to promote any connection between your client's services and the massive legislation. Numerous practice areas - such as business law, employment, healthcare, bankruptcy, construction and energy – are impacted by the proposed bill.

... Read more

Between the arrest and indictment of Illinois Governor and former prosecutor Rod Blagojevich and the arrest and charges against New York City attorney Marc Dreier of Dreier LLP, this hasn't been a good week for high profile lawyers. Which prompts an key question: when an attorney within your firm is on the wrong side of the law, what should you do as their marketing or PR representative?

... Read more

It's always been a mystery to me. When a Fortune 500 company lays off 5000 people its considered a restructuring and their stock price goes up. But, when a law firm gets rid of 20 unproductive partners they are seen as in "really big trouble". Why should that be the case?

... Read more