Legal PR

SEO tactic buries bad news, raises ethical questions

A question I am being asked more frequently is “Is there a way to make an unflattering Internet mention of you or your firm disappear?” The answer is technically “no,” as that would be like getting rid of a condo in Ft. Lauderdale. From a practical standpoint, the answer is, you can make the unflattering mention very difficult to find. ... Read more

Why did we redefine PR as Public Reputation?

The death of PR --what does that mean? ... Read more

Going Virtual

Jaffe's Shani Magosky, Liz Lindley, and Susan Remley offer operational and marketing tips for "going virtual" -- an idea that law firms may start taking more seriously, particularly during a down economy. Click here for the article

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Gaining Value From the Bailout

With the pending stimulus package dominating the daily news, it's important to promote any connection between your client's services and the massive legislation. Numerous practice areas - such as business law, employment, healthcare, bankruptcy, construction and energy – are impacted by the proposed bill.

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Crisis Communications

Between the arrest and indictment of Illinois Governor and former prosecutor Rod Blagojevich and the arrest and charges against New York City attorney Marc Dreier of Dreier LLP, this hasn't been a good week for high profile lawyers. Which prompts an key question: when an attorney within your firm is on the wrong side of the law, what should you do as their marketing or PR representative?

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Lawyer Layoffs Are Not Shameful

It's always been a mystery to me. When a Fortune 500 company lays off 5000 people its considered a restructuring and their stock price goes up. But, when a law firm gets rid of 20 unproductive partners they are seen as in "really big trouble". Why should that be the case?

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Omigod!!! GM was the biggest

When I was a kid I derived great pleasure just from knowing the name of the largest corporation in the world. General Motors was the answer. So what happened? I think a few things happened along the way to today. Rising gas prices happened, energy efficient cars happened, foreign competition happened and internal complacency, internal politics and greed happened.

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Obama & Bush White House Visit Photo

Omigod...it must have been on the front page of every newspaper in the country today.  And, if you're a lawyer or into legal marketing it should serve as a reminder to you to be thinking about how the climate of political change means HUGE opportunities for you.  Every legal practice area will be changed in some way by the change of administrations.  Some practice areas will be affected by the cha

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Can Legal Marketers Benefit From New Administration?

Any time a new U.S. President is elected, the widespread change that ensues ushers in a surge in opportunities for law firms to grow their practices.

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$700 Billion Rescue Plan Lends Prime Legal Marketing Opportunities

One silver lining amid the doom and gloom of the current economy is that the $700 billion injection from the federal government promises to keep some law firms very busy. That in turn can spur new marketing initiatives that a firm can use to gain new clients, or PR hits that it can leverage from new projects.

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