Legal PR

Eavesdrop on any conversation about social media and I guarantee that you’ll hear lots of what I call “number talk.”

“My Klout score is 67, what’s yours?”

“I just got my 10,000th follower!”

“My last blog post got 100 page views!”
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Congress is ready to pass the first patent reform legislation in 60 years. Officially known as the Leahy-Smith American Invents Act, it switches the United States from a system that awards patents to the first-to-invent to a system that awards the first-to-file. ... Read more

I’ll be honest – I definitely can’t see the future. If I could, I would have started gambling long ago. However, I can say with certainty that I do know what reporters will write about and what they will care about covering this summer.

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Last month I attended the PRNews Annual Corporate Social Responsibility & Legal PR Awards Luncheon at the National Press Club in Washington, DC where Fortune 500 companies and international organizations were honored for outstanding community outreach programs. ... Read more

In this Internet era, the art of handwriting is nearing extinction. Who even uses proper cursive these days? Despite what our Mothers (and Miss Manners) always told us, no one seems to take the time to write thank you notes anymore. When is the last time you sent or received one?  Exactly.

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So your firm already has a social media policy in place? Don’t relax yet, because the “overly broad rules” language in the NLRB complaint could shape future legal actions. Additionally, as many firms only developed Band-Aid policies, the minimal protection they had just got more limited. ... Read more

When thinking what law firm PR professionals could learn from the train wreck that is Charlie Sheen, I hesitated in putting together a blog post. I felt awkward about capitalizing on the situation of someone who is obviously in need of serious help. ... Read more

Recent PR nightmares like Kenneth Cole’s tweet or near-nightmares like Groupon’s superbowl commercial brought crisis PR planning to mind, and this quote in particular by former President Ri ... Read more

I touched off quite the debate this morning here at Jaffe PR with one seemingly simple question: Do you use one space or two after a period?

Based on the response, you would have thought I'd emailed the entire company suggesting we relocate all operations and employees to Siberia for tax reasons.

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Partners are the pillars of any successful law firm, but that doesn’t mean they are the only ones who should be focused on building their brand. Associates, even first-years, may still be learning the ropes of law firm life, but they are still wholly responsible for marketing and building up their own public reputation.

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